A full suite of online sample and survey solutions for market research firms

At Toluna, we’ve built our business to meet the needs of some of the largest market research firms in the industry, but have a scalable infrastructure in place to meet the needs of market research firms large and small. We work with a wide variety of clients in a number of flexible ways, all designed to meet your unique needs and realize the greatest cost-efficiency.

Below are just some of the ways that we’ve helped market research firms of all sizes provide market research services to their clients.

• Large market research (MR) firms that want to work with a partner that can meet their global needs for respondents and/or programming.
• Large MR firms that have in-house capabilities, but need a partner that can help meet needs that can’t be met internally.
• Mid-sized MR firms that have ongoing needs for an outsourcing partner.
• Firms that have periodic needs, or companies that wish to begin to sell MR online, but lack the necessary back office survey systems or respondents.

Sample and Survey Solutions

We can work with firms to provide survey respondents for a specific study, or conduct a project from inception through execution, and deliver data in real-time via TolunaAnalytics™, our easy-to-use analytic and reporting tool. Each of our clients have a dedicated project management team that are incentivized to deliver nothing but a flawless customer experience. Our survey programming teams are expert and can execute the most complex methodologies and flash-based surveys flawlessly, and think out of the box to provide new study design suggestions. Further, Toluna has created a proprietary approach to ensuring the confidentiality of concepts – SafeView.^TM

Toluna’s SampleSafe^TM data quality program is used on all projects, which guarantees that surveys are free of duplicate respondents. In North America all respondents are validated using Imperium’s Verity™ technology.

Omnibus and TolunaQuick^TM

Many of our clients repurpose our omnibus surveys as their own, and enable their clients access to quick survey research.

Panel Management and Survey Scripting – AutomateSurvey^TM

Provide your clients with their own custom panel that you manage, or use AutomateSurvey to script surveys in-house. AutomateSurvey is extremely easy-to-use, and enables non-programmers to quickly and easily execute surveys (even with enhanced features like Flash questions and Card Sorts). AutomateSurvey provides a very powerful database management and sampling engine – respondents can be extremely well profiled, and profiling attributes can be added in real-time. AutomateSurvey provides companies with a Seas option for online survey programming and panel management.

Branded online Communities – PanelPortal^TM

Provide your clients with a branded online community, while you provide management and survey design and analytic services. Online communities are attractive to end users, as they provide a forum for ‘listening’ to on-site chatter amongst participants. You’ll benefit by using a tool that is used by more than 120 global brands, is easy-to-use, quick to deploy and monetize, and was built by a firm that has a focus on market research. Further, Toluna provides a comprehensive solution.

IVR and Mobile Surveys

Toluna continues to look to new ways of engaging survey respondents. Interactive Voice Response (IVR) enables clients to provide location visitors, or product purchasers, with the ability to complete a follow-up survey by calling a toll free phone number, or a unique url. These surveys are available on-demand, and can be completed at the respondents’ leisure, on the go, no matter where they are. More and more clients are looking for on-the-go insights and we’ve developed Toluna Mobile to address their needs for quick feedback via SMS, WAP platforms.

What’s more?  All Toluna surveys are web-enabled as respondents can participate via the Toluna mobile app!  Toluna’s Mobile app is available to download free of charge from the Apple App Store and on the Android market. The application enables Toluna.com members to participate in Toluna surveys, create their own polls, and participate in the Toluna member community.  Users can also upload pictures directly to their polls, and can publish surveys and opinions instantly on social networks.

Interested in providing your clients with new products and services?  Toluna’s Reseller Program was designed with you in mind.

At Toluna we’ve developed a suite of tools designed to enable market research firms to offer new solutions to clients without incurring the time and expense involved in new product development, or supporting an extensive infrastructure.

Below we outline the products and services we offer that can help you to build solutions for your clients easily and cost-effectively.

Script surveys in-house and save! 

Interested in scripting surveys in-house without the need for trained programmers?
License AutomateSurvey™, Toluna’s web-based, DIY, survey scripting technology.

• Engaging survey designs are easy to create and don’t require extensive programming.
• Robust reporting is available with the click of a button.
• Manage multiple surveys or different languages with ease.
• Deploy emailed invitations quickly and easily and sample with precision.

Offer to manage your client’s custom panels. 

Toluna’s AutomateSurvey™ enables companies to manage custom panels on behalf of their clients with ease!

• Cutting-edge panel management technology.
• Seamless integration with survey scripting tools.
• Create data quality measures, and panel management rules with the click of a button.

Offer ‘branded communities’ to your clients and ‘listen’ to panelist feedback in real-time.

Couple the efficiency of your custom panel with a unique Web portal-interface. Toluna’s PanelPortal™ engages members and encourages interaction.

• Offer your clients this new way of obtaining feedback and build customer loyalty.
• Leverage ‘social media’ features that are provided and encourage participation, and engagement.
• Spend your time adding value to your client’s community and extracting insights from on-site member interaction.

Offer unparalleled quick-feedback.

Toluna provides multiple options for quick feedback that enable market research firms to provide quick customer insights.

• TolunaQuick™ - This cost-effective, web-based tool is ideal for quick access to consumer opinion – direct integration with the Toluna community panel.
• Toluna Global Omnibus – Offer data to clients within 2 days!  Our global omnibus offering is truly unrivalled in our industry.  Respondents are quota-managed, and data is weighted to ensure representivity.