Cost-effective survey solutions designed to meet the needs of ad agencies and media firms
At Toluna, we understand the unique challenges advertising agencies, pr firms, media and communications agencies face. We know that you need data, quickly and at low cost, and we understand your need to add value for your customers.
Below are just some of the ways that we’ve helped market research firms of all sizes provide market research services to their clients.
- Small advertising agencies have leveraged TolunaQuick™ and omnibus to generate quick consumer insight for clients or pre-test concepts.
- Large advertising agencies have used Toluna to create full-service research projects, and added value by providing insight and analytics.
- PR firms often leverage TolunaQuick™ and omnibus products to generate data for press releases.
- Media firms use BrandSpector™ to test targeting effectiveness and advertising recall.
We can work with firms to provide survey respondents for a specific study, or conduct a project from inception through execution, and deliver data in real-time via TolunaAnalytics™, our easy-to-use analytic and reporting tool. Our survey programming teams are expert and can execute the most complex methodologies and flash-based surveys flawlessly, and think out of the box to provide new study design suggestions. Further, Toluna has created a proprietary approach to ensuring the confidentiality of concepts – SafeView™.
Omnibus and TolunaQuick™
Many of our clients repurpose our omnibus surveys as their own, and enable their clients access to quick survey research, pre-test concepts, or generate data for press releases.
TolunaQuickTM is especially easy to use, and is accessible at www.tolunaquick.com. Companies can create their own questionnaires, and generate consumer insights within minutes with the touch of a button.
Panel Management and Survey Scripting – AutomateSurvey™
Provide your clients with their own custom panel that you manage, or use AutomateSurveyTM to script surveys in-house. AutomateSurveyTM is extremely easy to use, and enables non-programmers to quickly and easily execute surveys, even using cutting-edge Flash tools. AutomateSurveyTM provides a very powerful database management and sampling engine – respondents can be extremely well profiled, and profiling attributes can be added in real-time. AutomateSurveyTM provides companies with a Seas option for online survey programming and panel management.
Branded Communities – PanelPortal™
Provide your clients with a branded online community, while you provide management and survey design and analytic services. Online communities are attractive to end users, as they provide a forum for ‘listening’ to on-site chatter amongst participants. You’ll benefit by using a tool that is used by more than 120 global brands, is easy-to-use, quick to deploy and monetize, and was built by a firm that has a focus on market research. Further, Toluna provides a comprehensive solution.
Media Measurement – BrandSpector™
Toluna has partnered with nurago, a leading provider of online research solutions, to create BrandSpector™, a unique media measurement and survey product. In contrast to approaches that require pre and post methodologies, pop-up invitations, expensive re-creation BrandSpectorTM is a panel of cookied Toluna panelists. As panelists are exposed to campaigns that are being tested, their demographic data is used to ensure the accuracy of media spend. These respondents can also be targeted for follow-up surveys to test ad effectiveness.
Toluna continues to look to new ways of engaging survey respondents. Interactive Voice Response (IVR) enables clients to provide location visitors, or product purchasers, with the ability to complete a follow-up survey by calling a toll free phone number, or a unique url. These surveys are available on-demand, and can be completed at the respondents’ leisure, on the go, no matter where they are. Mobile is another way to get real-time feedback, and we’ve successfully run mobile surveys for multiple clients.
What’s more? All Toluna surveys are web-enabled as respondents can participate via the Toluna mobile app! Toluna’s Mobile app is available to download free of charge from the Apple App Store and on the Android market. The application enables Toluna.com members to participate in Toluna surveys, create their own polls, and participate in the Toluna member community. Users can also upload pictures directly to their polls, and can publish surveys and opinions instantly on social networks.
Interested in providing your clients with new products and services? Toluna’s Reseller Program was designed with you in mind.
At Toluna we’ve developed a suite of tools designed to enable market research firms to offer new solutions to clients without incurring the time and expense involved in new product development, or supporting an extensive infrastructure.
Below we outline the products and services we offer that can help you to build solutions for your clients easily and cost-effectively.
Script surveys in-house and save!
Interested in scripting surveys in-house without the need for trained programmers?
License AutomateSurvey™, Toluna’s web-based, DIY, survey scripting technology.
- Engaging survey designs are easy to create and don’t require extensive programming.
- Robust reporting is available with the click of a button.
- Manage multiple surveys or different languages with ease.
- Deploy emailed invitations quickly and easily and sample with precision.
Offer to manage your client’s custom panels.
Toluna’s AutomateSurvey™ enables companies to manage custom panels on behalf of their clients with ease!
- Cutting-edge panel management technology.
- Seamless integration with survey scripting tools.
- Create data quality measures, and panel management rules with the click of a button.
Couple the efficiency of your custom panel with a unique Web portal-interface. Toluna’s PanelPortal™ engages members and encourages interaction.
- Offer your clients this new way of obtaining feedback and build customer loyalty.
- Leverage ‘social media’ features that are provided and encourage participation, and engagement.
- Spend your time adding value to your client’s community and extracting insights from on-site member interaction.
Offer unparalleled quick-feedback.
- TolunaQuick™ - This cost-effective, web-based tool is ideal for quick access to consumer opinion – direct integration with the Toluna community panel.
- Toluna Global Omnibus – Offer data to clients within 2 days! Our global omnibus offering is truly unrivalled in our industry. Respondents are quota-managed, and data is weighted to ensure representivity.