1-100 questions, anyone, anytime, anywhere
At Toluna, we understand our clients’ needs for quick access to key targets, the ability to gather data from customers quickly, and easy-to-understand reports about key insights.
Clients that require a ‘full service’ approach, which includes survey design, or analytics would be referred to one of our research partners. We provide products and services that meet your specific needs:
|CPG||Pre-screen our panel to ensure you have your specific target market identified and ready for surveying in real-time. Leverage our Flash survey designs to create realistic shelf displays, or PanelPortal™ to create a branded online community.|
|Media||We’ve developed a proprietary technology, SafeView™ to ensure the confidentiality of your images, audio and video. BrandSpector™ helps companies audit media targeting effectiveness and ad impact.|
|Healthcare||Our expansive medical professionals and ailment sufferers panels can help deliver on your need for qualified sample.|
|Automotive||Conduct complex conjoint surveys with pre-targeted sample.|
|Retail||Create your own branded community with PanelPortal™ and listen to your customers as they interface with one and other on your branded online community. Conduct interactive voice response (IVR) surveys to audit in-store experiences.|
Often corporations had a specific respondent group that they need to access over time, with distinct characteristics. We often generate profiling questions based on these categories or client needs, and can certainly do this for end user companies to provide easier and more efficient respondent targeting capabilities.
In cases where clients do come direct, GoReport™, our easy-to-use analytic tool, provides an easy method for conducting quick analysis by dragging and dropping data into presentation-ready PowerPoint slides.
In addition to sample and survey solutions, Toluna provides a suite of unique tools that can provide new revenue streams for market research firms.
In situations where quick feedback is needed, Toluna provides two unique solutions. Omnibus offerings provide data from an Internet or Census based audience. QuickSurveys is especially easy to use, and is accessible at http://www.tolunaquick.com/. Companies can create their own questionnaires, and generate consumer insights within minutes with the touch of a button.
Market Research Communities – PanelPortal™
Create a branded online community of your specific clients for easy access, and the ability to ‘listen’ to valuable on-site chatter. You’ll benefit by using a tool that is used by more than 120 global brands, is easy-to-use, quick to deploy and monetize, and was built by a firm that has a focus on market research. Further, Toluna provides a comprehensive solution that can be coupled with a full-service market research partner, or used alone as a Saas tool.
Panel Management and Survey Scripting – AutomateSurvey™
Use AutomateSurvey to script surveys in-house. AutomateSurvey is extremely easy-to-use, and enables non-programmers to quickly and easily execute surveys (even with enhanced features like Flash questions and Card Sorts). AutomateSurvey provides a very powerful database management and sampling engine – respondents can be extremely well profiled, and profiling attributes can be added in real-time. AutomateSurvey provides companies with a Seas option for online survey programming and panel management.
Media Measurement – BrandSpector™
Toluna has partnered with nurago, a leading provider of online research solutions, to create BrandSpector™, a unique media measurement and survey product. In contrast to approaches that require pre and post methodologies, pop-up invitations, expensive re-creation BrandSpector is a panel of cookied Toluna panelists. As panelists are exposed to campaigns that are being tested, their demographic data is used to ensure the accuracy of media spend. These respondents can also be targeted for follow-up surveys to test ad effectiveness.
Toluna continues to look to new ways of engaging survey respondents. Interactive Voice Response (IVR) enables clients to provide location visitors, or product purchasers, with the ability to complete a follow-up survey by calling a toll free phone number, or a unique url. These surveys are available on-demand, and can be completed at the respondents’ leisure, on the go, no matter where they are.