Toluna’s Global Healthcare Practice
The Toluna Healthcare Practice offers targeted access to well-profiled, highly engaged physicians, allied health care professionals, ailment sufferers and consumers for your global research needs in one place.
With more than 10 years of healthcare leadership, clients benefit from a truly dedicated service model, proactive consultative project management, and strict data quality measures to ensure the quality of results delivered.
Take advantage of Toluna’s innovative technologies powering cutting-edge methodologies, sophisticated, easy-to-use analytic tools, and specialized products including Pharmacy Intercept/Audit, online communities, patient record studies, mobile surveying and consumer omnibus.
As our industry matures and respondent needs change, we need to continue to evolve the way that we recruit, and manage survey respondents. We’ve always had quality challenges as an industry, but now Toluna can use technology to eliminate fraud and cheating. Toluna supports all industry-wide data quality initiatives and is a licensed TrueSample® sample source.
Toluna gives you access to a pre-identified, pre-screened and highly-qualified pool of global physicians, medical professionals and more! Toluna’s relationship with the AMA helps to ensure that only qualified panelists participate. Our US physicians are AMA member validated when they first join, and again each time they attempt to take a survey. For our proprietary healthcare professionals panels in the UK, France, Germany, Italy and Spain, we collect web urls and phone numbers for the physician’s practice to validate.
We are members of CASRO, EphMRA, PMRG, PBIRG and many other market research industry associations committed to innovating data quality. The Toluna Healthcare Practice is MRA-audited, Greenbook Health certified, and members of the Trust Alliance.
Toluna’s data quality process ensures all panelists are Real, Validated, De-Duplicated, Engaged, and Representative. All Toluna panelists are double-opted in upon enrollment, all respondents are GeoIP and postal code validated, and complete a CAPTCHA confirmation process. Respondents are further validated using the TrueSample™ validation process, which compares an individual’s name and address with third-party sources, including PAF, telephone directories, etc. Respondents can’t enroll in the Toluna community, or take a survey more than once, fraudulently or accidentally. Toluna offers a variety of methods to ensure reliability, representativeness and repeatability including SmartSelect™.