Survey Research to Power Your Communications: Create Compelling Stories and More
Creating compelling press releases and content is more and more important to today’s communications professionals. Survey research has always been a powerful tool to validate client pitches, and creative, and now many communications professionals are using survey research to help inform communications strategies and content development. To create content that trends, you need to know what consumers are thinking about, and present relevant content.
Mark Rozeen has been lauded for his strategic communications capabilities, and we will share how he’s harnessed the power of survey research to create powerful communications strategies on behalf of his clients. Prior to starting his own communications consulting practice, Mark was the EVP Insights and Executive Director of Golin Harris.
What you’ll learn at this webinar;
- How to craft surveys that create compelling stories that journalists want to cover
- Using survey research to ensure that you’re touching on current trends, and consumer hot-buttons
- How to use survey research as an anchor for your communications calendar
Mark Rozeen, MR STAT
Janice Caston, Vice President, Global Marketing, Toluna