Julie Paul is a strategic leader with a proven track record of success in online custom and access panel research and global operations management. She has been responsible for conceptualizing, planning, and launching multimillion-dollar revenue centers and expanding market foothold to create industry leaders.
Her early career, post university, began in product management at McIntyre & Dodd Marketing, a direct response marketing company. Julie also held marketing and product management positions within the Credit Union system, working at Westminster Savings and Envision Credit Union. Julie’s contributions spanned comprehensive market research/analysis to full cycle product management, from concept through release.
By 1997, Julie joined Ipsos Reid as a Senior Research Manager, overseeing a ~$1M annual business. This involved working as key point of contact for clients through needs analysis, delivering recommendations, defining research goals and methodology, and overseeing delivery of findings.
Julie joins Toluna as Senior Vice President, Online Communities after leading the vision, planning, and launch of the Interactive Custom Panel Division for Ipsos North America, managing the business through tremendous growth over several years. Julie holds a Bachelor of Commerce in Marketing and Human Resources from McGill University and a College Diploma in Commerce.