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Online market research panels –Toluna Sports

Find your rugby players, football fanatics, gym fans and more!

The huge growth in our awareness of personal fitness and well being has stimulated a vast and dynamic market for sports goods ranging from drinks, to clothing, to sports equipment and club and gym membership. Toluna Sport’s profiling is constantly updated to help us reach your  target sample of today’s active consumers quickly.

A few examples of our huge number of profiling attributes to help your active lifestyle and sports projects run seamlessly...



Example Toluna Sports Profiling

Types of sports played / enjoyed

  • Athletics
  • Cycling
  • Golf
  • Gym
  • Mountain sports (e.g. skiing, climbing)
  • Nature sports (e.g. horse riding, fishing)
  • Racket sports
  • Skating
  • Team sports
  • Water sports
  • None

Frequency of time spent playing football in last 12 months

  • At least twice a week
  • Once a week
  • Twice a month
  • Less often
  • Never

Frequency of time spent playing Basketball in last 12 months

  • At least twice a week
  • Once a week
  • Twice a month
  • Less often
  • Never

Types of water sports actively enjoyed

  • Body boarding
  • Diving
  • Sailing
  • Surfing
  • Swimming
  • Windsurfing
  • Yachting
  • Other

Types of sports shows regularly watched on TV

  • Athletics
  • Basketball
  • Body building
  • Bullfighting
  • Car sports
  • Combat sports
  • Cycling
  • Extreme sports
  • Football
  • Golf
  • Mountain sports
  • Nature sports
  • Racket sports
  • Rugby
  • Skating
  • Water sports
  • None
  • Other


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