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Ethical and organic consumer online research panel

Toluna GreenConsumer

Toluna GreenConsumer has been developed as a flagship specialist online research panel by Toluna for those researchers wishing to target highly niche segments across FMCG and Automotive markets.

No other specialist online panel provides research professionals with access to such a reliable and highly responsive source of green consumer respondents.

Target organic chocolate eaters, fair trade honey buyers, hybrid car drivers as well as members of green issue charities.

Example Toluna GreenConsumer profiling

What % of weekly food spend goes on ethical, green and organic products?

  • I don't consume these products and I dont intend to
  • I don't consume these products but I intend to
  • Less than 10%
  • 10-19%
  • 20 - 29%
  • 30 - 39%
  • 40 - 49%
  • 50% or more
  • I don't know

What % of your weekly food spend goes on organic products?


  • I don't consume these products and I don’t intend to
  • I don't consume these products but I intend to
  • Less than 10%
  • 10-19%
  • 20 - 29%
  • 30 - 39%
  • 40 - 49%
  • 50% or more
  • I don't know

Do you purchase any of the following fair trade products regularly (at least once a month)?

  • Chocolate
  • Clothing
  • Coffee
  • Cosmetics
  • Fruit
  • Herbs
  • Honey
  • Ice Cream
  • Rice
  • Sugar and Confectionary
  • Tea
  • Wines and Beers
  • Yoghurt
  • Other
  • None

Do you purchase any of the following organic products regularly (at least once a month)?

  • Cereals
  • Chocolate
  • Coffee
  • Fruit
  • Herbs
  • Honey
  • Ice Cream
  • Meat
  • Rice
  • Sugar and Confectionary
  • Tea
  • Wines and Beers
  • Yoghurt
  • Other
  • None

What type of car do you have?

  • Petrol
  • Diesel
  • Hybrid/ fuel cell
  • Electric

Would you consider purchasing a hybrid/fuel cell car?

  • Yes
  • No

How likely is it you will buy one in the next year?

  • Not at all likely
  • Unlikely
  • Unsure
  • Likely
  • Extremely likely

Do you support (donate money or time) to any of the following environmental charities?

  • British Trust for Conservation Volunteers BTCV
  • Friends of the Earth
  • Green Alliance
  • Greenpeace
  • Plantlife International
  • RSPB
  • The Marine Conservation Society
  • Woodland Trust
  • WWF
  • Other environmental charity
  • Other type of charity
  • I do not support any charities

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