Toluna has developed two best of breed solutions to help marketing and research professionals enjoy the cost, speed and data quality benefits of online market research. Please just click on the ‘?’ below for a description of each function.
Survey software |
Panel Community Management |
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| Survey Creation | ||
Basic Question Types
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| Dichotomous Question (Yes / No), Open-Ended Questions, Multiple Choice Questions Rank Order Scaling, Single Choice Questions | ||
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Advanced Questionning
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| Likert scale, Matrix questions, Rating Scale, Semantic Differential Scale, Constant Sum Question, Combo Boxes Questions, Numeric questions, randomise all elements of questions (rows and columns) | ||
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Flash drag and drop questions
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| Tap into a constantly evolving library of pre-developed Flash questioning features. Drag and drop images, scales, ranking images, card sorts, sliding bars and more. | ||
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Multi media questions
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| Use image, audio, video for a richer more engaging questionnaire environment! Protect images with control over time of exposure and disable print screen | ||
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Media and concept security
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| Protect images and concepts with control of exposure time of image / movie etc and disable print screen functionality when viewed within a questionnaire | ||
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Question branching and skip logic / filters
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| Apply a condition to the response to a question (or many questions) 'e.g. If Yes go to Q3' | ||
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Question piping
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| Apply the response of one question to the next question text or apply non-selected responses to the next question text | ||
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Questionnaire design control
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| Complete brand look and feel control in questionnaires. Customise fonts, colours, images, buttons etc. Reuse questionnaire design templates in the questionnaire library | ||
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Personalised email invitations
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| Ensure maximum response rates with personalised pre and post survey emails. Personalise invitations, thank you and closing pages using 1st names and or any other profiling data collected. | ||
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e-mail editing
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| Complete design control of your email look and feel for survey invitations, reminders, panel newsletters and more. Customise fonts, colours, images, buttons etc. Reuse email templates and graphic elements stored in the media library. | ||
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Survey results reporting
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| Report on the total responses and % responses per question. Enjoy easy to use cross tabulation features | ||
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Multi file format results export
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| Export your results in SPSS, Excel, ASCI, SSS | ||
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Questionnaire version control
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| Manage your revisions with version control and reuse questionnaires for differing studies. | ||
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Set quotas for a survey
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| Set limits for the number of respondents to a survey based on your segmentation attributes | ||
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Multilingual questionnaires
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| Run global studies with translation management. Use different questionnaires for each country with the same link. Ensure complete control with questionnaire versioning, check-in and check out functionality as well as external translator direct translatio | ||
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e-mail management
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| Set automatically managed e-mail survey invitation reminders to ensure maximum response rates. | ||
| Panel Management | ||
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Panel Policy Management
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| Complete control to define your rules of contact, set automatically managed policies for who, when and how often to contact to maintain your panel’s responsiveness and reliability. | ||
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Profiling of respondents
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| Create demographic questions when members register on your panel as well as ad-hoc topic based profiling questions for granular segmentation of your panel. | ||
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Respondent incentives
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| Assign points or gift based incentives for each of your studies to maximise response rates. Report on points earned. Enjoy a seamless integration with the incentive exchange module for easy inventory management of points and gifts. | ||
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Sample respondents
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| Run live sampling counts and extract specific segments for a specific study. Sample on demographic profiling completed at registration, ad hoc profiling as well as answers to questions in previous studies. The panel management engine provides a compete pi | ||
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Panel health KPI reporting
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| Ensure you have a 24/7 grasp of your panels health and responsiveness, report on registrations, drop outs, number of surveys taken, points earned, peak activity times and more | ||
| Panel Community | ||
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Web page creation and editing
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| Easy to use Web Content Management allowing you to expand your panel community pages without any technical expertise required. Standard templates supplied to begin immediately building new branded communities. | ||
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Multilingual web portals
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| Go global! Enjoy even greater insight efficiencies with our multilingual site management | ||
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VIP community creation
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| Create a private invitation only community within your panel and allow community members to respond to specific questions posed in an open qualitative environment. | ||
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Discusion Forum
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Opinion ratings
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| Enjoy richer insight, allow members to rate other members opinions, ideas, images and more. | ||
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1 question polls
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| Gain headline results and ad-hoc profile information with quick polls | ||
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