A private VIP community is an online discussion forum, accessed by pre-identified members of your panel (around 400- 500). It is invitation only and focuses on exploring a question posed or a specific discussion topic. It is moderated by you, the brand, and runs for a specific time period.

Qualitative by nature, VIP communities are an extremely useful tool for gaining fast, low cost, and deep qualitative insight from your customers and or consumers. 

Unlike more traditional forms of qualitative research, your costs are exponentially reduced as recruitment, facilities and moderator costs are eliminated. Further, the number of respondents involved is increased by a factor of around 10-15. Recruitment is fundamentally no longer an issue with invitations to join accepted in literally minutes and responses made within hours.

Today marketing professionals face the recurrent problem of maintaining or building brand advocacy and forming that all important emotional relationship with a brand.

A VIP community is an extremely effective tool for targeting existing brand advocates, bringing them into the brand sphere, involving them in the brands direction, and ultimately empowering your customers to help define the future of ‘their’ brand.

Such a community is one of the most empowering expressions of concern for your customers, providing ownership and symmetrical communications, the very foundation of a successful brand relationship.