A sampling engine is a key element of an online panel community solution. PanelPortal lets users run live sampling counts on the number of panel community members available for a study across any combination of segmentation variables.

PanelPortal allows users to target respondents based on their demographic profile information, any ad-hoc profiling data you may have requested from members as well as answers to specific questions in previous studies.

Once identified, PanelPortal lets users invite individuals to complete a specific questionnaire. Assign live quotas to ensure invitations do not continue to be sent to your panel once the required number of completed questionnaires have been reached.

The PanelPortal sampling engine integrates seamlessly with the panel contact policies established for your panel community. Individuals not entitled to be contacted, for example due to reaching their allocated number of surveys in a given time period, are automatically excluded. This helps to ensure...

• Maximum response rates
• Reduced panelist drop-out rate
• More reliable data
• Lower panel maintenance costs