PanelPortal provides users with a range of features designed to help marketing and research professionals optimize their panel community’s responsiveness and data reliability.
The most important aspect of your panel is the website with which members interact. PanelPortal enables users to create pages, such as forms, personal log in areas, discussion forums, support pages, FAQ’s, and edit multi-lingual content with ease via a Web 2.0 compliant content management system. Simply select from a series of templates and replace images, text, fonts, etc., without the need for technical skills.
The system is designed to be extremely flexible and allow the easy integration of external applications. Users are able to add additional applications, designed to stimulate panelist interaction (and therefore higher response rates to surveys) as well as research tools such as a discussion forums, blogs, and opinion ratings.
Using the Web Portal Management system you can create the registration pages for joining your panel in minutes and ensure the form collects the demographic and additional profiling information you require from new members.
Go further with PanelPortal and establish multiple topic based profiling questions for more granular targeting of your panel community members. Set up single question polls for ad-hoc profiling or to quickly assess the feasibility of a specific project.
An effective panel management system must provide users with a series of dashboard reports which provide a live representation of an online panel’s health. As one of the world’s leading panel management companies, Toluna has defined several standard panel reports to enable research professionals to assess the effectiveness of their panel and optimize its responsiveness.
Example standard panel health dashboard reports...
- Average lifetime of panelists
- Points earned during period a-b
- email unsubscribe requests
- Number of support inquiries by panel members
- Total points or gifts redeemed by panelists
- Hard and soft bounce e-mail addresses
- Identification of inconsistencies between panelist profile information and answers to surveys.
These reports are available as graphic dashboards to provide users with the instant control necessary to easily identify recruitment problems, response rates, incentives earned, as well as inactive and unsubscribed members.
PanelPortal allows users to easily set survey invitation policies; for example, to control who can be invited to complete a survey based upon…
- How many invitations a member has already received in a specified time period
- If an individual has or has not completed a certain number of surveys
- If individuals have been screened out a certain number of times during a specified time period
- If individuals have opened and or clicked previous email invitations during a specified time period
PanelPortal enables users to construct HTML newsletters within an extremely easy to use WYSIWYG interface. No technical skills are required to produce visually engaging and brand consistent emails.
A vital element of any panel community is the incentives given to respondents for successful participation in a survey, discussion forum or providing profiling data. PanelPortal lets users assign points or gifts for a specific project and automatically records incentives assigned to each specific member. Also, an inventory management module allows each member to exchange their points for gifts within their personal page (accessed via login and password) and tracks your own stock and delivery details.
