PanelPortal provides marketing and research professionals with extremely powerful yet highly intuitive data collection tools which enable both quantitative and qualitative data collection from panel community members.
PanelPortal enables users to create online questionnaires using a huge array of questioning types and questionnaire skip and piping logic.
Users can enjoy complete design flexibility for both questionnaires and e-mails in order to maintain complete visual consistency with corporate brand look and feel. Questions and images presented in a questionnaire can be randomised, while security is maximised with right click and print screen disabling features.
Users have access to a library of Flash technology based questioning tools to maximise respondent engagement and responses. Gather richer data using interactive features such as...
- Card sorts
- Sliding bar for scales
- Drag and drop ranking
- Drag and drop cross questioning
For idea generation, concept evaluation or other exploratory studies, PanelPortal offers research professionals the opportunity to invite specific members (usually 300-400 strong) to VIP sections of their branded community for open qualitative discussions centred on a specific topic. Users can create discussion forums where VIP members can respond to questions posed with open ended posts to the forum.
