Toluna launches Australian online market research panel
Online panel leader Toluna announces Australian panel community.Toluna (LSE: TOL), Europe’s leading online market research panel and technology provider, today announces its expansion into the Asia Pacific market with the launch of its new, research only, Australian panel community.
The Australian panel, currently at 30,000 active members, has been built in direct response to growing demands from Toluna’s client base for single-source sample supplies for global projects. The Australian panel community was built by the same planning group responsible for Toluna’s 16 European panels and numerous custom panel building projects for major research clients across Europe.
Frederic-Charles Petit, CEO Toluna, stated “ This expansion into Asia Pacific signals our commitment to helping our clients maintain a consistent supply of quality sample and survey fulfilment services for their international projects. Our clients demand a single-source, a Toluna source. The speed with which we are able to build such panels, while leading the field in terms of panel quality, underlines the wealth of expertise, we have developed in panel building over the past six years”.
The Australian panel utilises the same industry leading quality procedures as Toluna’s European panels and, in keeping with Toluna’s current focus on ‘deep’ profiling, the panellists are encouraged to continually up-date their profiles across 12 key topic areas.
Toluna’s clients can now extend their projects into Asia Pacific while maintaining a consistent supply of sample and services from Europe’s leading online market research panel.
