About Toluna's online survey technology >>
What are the benefits >>
Product features >>
Product uses >>
About Toluna's online panel management technology >>
About our online survey technology
Toluna’s Online survey technology, AutomateSurvey, allows your organisation to get closer to your customers faster and in more depth than ever before. AutomateSurvey is the world’s most intuitive online survey technology that enables you to place your customers at the heart of your research.
With Toluna’s online survey technology you can:
- Construct a fully customised web-based questionnaire in minutes
- Email it to your existing customer base or invite members from Toluna’s online community of 3.7 million to participate
- Receive live results as and when the surveys are completed online
Our online survey technology is an ASP Solution that offers 24/7 access via the web – eliminating any hardware or set-up costs and avoiding disruption to your existing process.
Product benefits
- No postal, printing, data entry or personnel costs
- Instant access to data to ensure your marketing and communications campaigns are more relevant, engaging and targeted
- Create an immediate strategic advantage with minimal disruption internally
Product features
- Advanced questioning (multiple choice, scales, matrix, ranking, open, closed)
- Skip, piping and branching logic
- Easy-to-use interface
- Fully customised questionnaires
- Live results reporting and advanced analysis
- Ability to insert video, audio and images into survey
See full features list for Toluna’s Online Survey Technology
- Ad testing
- Brand attitude and awareness
- Competitor benchmark tracking
- Customer satisfaction
- Market research
- Media consumption
- Pricing
- Product concept testing
- Measuring website effectiveness
Toluna’s Online Panel Management Technology
Toluna’s online panel management technology allows companies to segment their customer base, send targeted communications, receive feedback that can be shared internally and then used to support future marketing and communications decisions.
How does it work?
Using Toluna’s panel management technology, customer records are uploaded into the panel management system alongside any known attributes or profiling criteria. The system then allows:
- Uploading of additional customer records
- Updating / addition of profiling points
- Application of automatic contact and re-contact policies
- Automatic link to the survey scripting engine for survey results to be populated as panel attributes
- Customer targeting via an advanced sampling engine – filter on panel attributes
- Management of any incentive schemes
- Reporting on panel health
Benefits
- Maximises the use of existing customer records
- Reduces time involved in selecting and targeting the right customer audience
- Direct link to the Survey Scripting software to build a deeper understanding of customers over time by adding their responses as panel profiling data
- Targeted surveys to your panel members to maintain activity and interest
