What is an online panel community >>
About Toluna’s online panel community technology >>
What is the process >>
The benefits of using Toluna’s online panel technology >>
Product features >>
What is an online panel community?
An online panel community is a group of customers and individuals representative of an organisations market, recruited and motivated to respond to surveys and open qualitative discussions, via a branded web community.
About Toluna's online panel community technology
Our online panel community technology, PanelPortal, is designed to help marketing and research professionals enjoy faster, deeper and more cost effective customer insight.
Our technology offers users the ability to manage the entire panel; the web portal and all surveys, discussion and results from within one single hosted application.
Using an online panel community, marketing and research professionals can enjoy anytime access to their customers and markets. Individuals are motivated to respond to any questions posed, and results are presented immediately for fast, actionable marketing insight.
What is the process
Toluna’s online panel community technology provides a robust and highly usable interface to create, manage, survey and report on your online panel community
Step 1
Email your CRM records - invite customers to join your panel community
Step 2
Build and create pages - generate content and traffic for your branded panel community
Step 3
Manage your panel - create continuous customer engagement using online questionnaires and discussion forums
Step 4
Faster results - generate instant reports from surveys and discussions
Step 5
Generate actionable insight - make confident marketing decisions quickly for maximum effectiveness
Benefits
- Faster decision making - generate instant results on your surveys and discussions
- Cost effectiveness - utilize your existing customer base to extract valuable information which can be used to improve marketing and communications activity and increase ROI
- Creates a competitive advantage - delivers quick, actionable insight for greater and more proactive impact
- Refine marketing spend - generate more insight to improve strategic decision making
Features
- Flexible panel management for optimal customer contact
- Full design control for brand coherence
- Template driven platform for easy editions and amendments with no IT skills required
- Template platforms have low development and implementation costs
- Customised registration pages and defined profiling fields for detailed customer profiling
- Personalised content for your panelists (create VIP areas for high valued customers) tap into the emotional driver behind community participation
- Targeted surveys to your panel members to maintain activity and interest
- Manage and distribute panellist incentives easily to reduce management time
- Multiple discussion topics available for in-depth qualitative research
- Use a variety of multimedia technologies (video, images and audio) for maximum panellist engagement
- Post your own polls aimed at specific targeted groups for quick and reliable data points
- Multi-lingual web portals for international cohesion
