About Online Ad Tracking >>
What’s involved >>
How is it done >>
What are the benefits >>
About nurago >>
About Online Ad Tracking
Toluna and nurago’s new online ad tracking service enables online advertisers to gain more insight than ever before into responses to their marketing campaigns across Europe.
The service enables advertisers, planners and media buyers to analyse the response to more than half a million of Toluna’s panel members to online advertising campaigns in five central European countries (UK, France, Germany, Italy and Spain)
What’s involved
Using members from Toluna’s online community (www.toluna.com) we are able to provide you with structural data for those panellists that have come into contact with your online ad. By doing this we can find out if your campaign reaches the intended target group.
We can also conduct pre and post testing interviews with the panellists to find out if your online campaign has changed their perception of your brand
How is it done?
Counting pixels are implemented into all ad formats, and then longitudinal cookie-based tracking is carried out on all panellists' who came into contact with the online ad campaign.
Find out if your campaign reaches the intended target audience
Receive reports delivered in the following formats
- PDF (structural data)
- Excel or SPSS (raw data)
- PPT
Receive reports broken down by:
- Advertiser
- Optional: Individual ad format
Standard report includes:
- Age
- Gender
- Household Income
- Social Grading
- Reach within the panel
Find out how effective your campaign is in terms of branding dimensions
Those panellists who have (experimental group) come into contact with the online ad and those who have had no contact (controlled group) are asked to respond to identified benchmarks usually applied to measuring ad effectiveness
- Brand recognition
- Ad awareness
- Brand awareness
- Interest in product
- Purchasing interest
The benefits of using Toluna’s online ad tracking
- Independently monitored - all campaigns can be tracked from several media networks in 5 European countries
- Pre- screening of panellists - We have specific targeted information about our panellists and can share this information with you
- Ad-hoc or tracker studies possible – with multiple post-tests to monitor long-term trends
About nurago
nurago has headquarters in Hannover Germany and offices in Hamburg and London.
nurago’s services and in-house developed toolset offers solutions for extensive performance reviews and online research, addressing the needs of: online advertisers, agencies and publishers, website operators and e-businesses, market research institutes and consultancies
nurago’s technology and expertise ensures branding strategy’s and online applications’ are fast, efficient, simple, and verifiable in a methodologically and well established way.
The company’s focus lies on technical realisation, as well as on conceptual consultancy. In addition to that - dependant its‘individual demands - we work very closely with renowned and specialised partners.
