What is the percentage of active members and how are they defined?
What is the percentage of active members and how are they defined?

  • We define an active panel member as a unique individual that has responded to at least one invitation to a survey in the last 6 months. Every invalid email address is removed from the database on a weekly basis. Each temporarily inaccessible email is withdrawn after 3 failed contacts. Hence panel numbers provided represent active panellists.
specialist online market research panels

16 specialist research panels

Toluna’s highly profiled specialist online market research panels, covering 16 vertical markets! From net-heads to petrol heads, ‘fashionista’ to green consumers. Discover our specialist online market research panels

Online market research panel quality

Online research panel quality

Online research panel company, discover the Toluna difference, our commitment to online research panel quality. Our market research panel management quality procedures.

Online market research panel services
Online research panel services

From sample to full service projects, survey translation, survey scripting and online research  panel building.Market research panel services

Online survey software and panel management software
Online panel & survey software

Online survey software & panel management software. Discover Toluna’s leading online survey and panel management software solutions. Survey software by the survey people.