With some of the most stringent panel quality policies in the industry, researchers can use the Toluna panel safe in the knowledge that this is one of the most reliable sources of online opinion.
Research panel quality
- All of our panellists are recruited via a double opt-in e-mail process.
- Internet representative panel, nationally representative projects
- Hard bounce e-mails and duplicate checks are run every day
- Duplicates checked during and after registration process
- Panellists who give inconsistent responses are removed
- Regular incoherence checks on registration v on-going profile data
- All sample extraction is randomised
- Unresponsive panellists are purged on a weekly basis
- Panellists regularly encouraged to update profile
Real incentive
All of our panellists receive points based incentives as well as vouchers for music, films and books.
Unlike other research panels Toluna is pioneering the development of online social networking communities to increase panellist interaction and responsiveness. Toluna’s panellists are provided with extremely effective non-monetary benefits, such as discussion and comparison forums for products, films and music, as well as community news and Toluna sponsored in-home new product testing.
Continuous research panel profiling
All of Toluna’s panellists are rewarded for continually updating their profile information for each of our 16 specialist panels, ensuring that we can continually provide highly accurate and reliable incident estimates for all of your projects.
Research use only
The Toluna panels are used only for market research purposes.
Multiple recruitment sources
All of our panellists are drawn from numerous forms of media channels including:
Strict contact rules
No panellists can take more than 2 surveys per month. This ensures the Toluna panel is continually fresh and responsive for your next research study.
Research panel police - panel purging
All of our panellists are de-duplicated at the registration stage via automatic checks run through our database. We deploy the most stringent of panel policies across all of the Toluna panel to continuously eradicate professional survey takers. For example
- All e-mails which are unavailable after 3 attempts to contact are deemed invalid and removed.
- Inactive members are removed from the database on a weekly basis.
- We eliminate panellists who complete a survey too quickly
- We eliminate panellists who randomly click answers
- We block e-mail addresses from purged panellists
- We cross check survey and profile data against registration screener data.
