Incisive Opinion - Dedicated B2B Panel Community
Toluna and Incisive Media, one of the world’s leading publishers of professional magazines, have jointly developed incisiveopinion, a panel community for today’s leading business professionals.
Incisive Media’s portfolio of over 80 professional publications provides unbeatable reach to recruit professionals into a dedicated panel community covering four sectors
- IT
- Risk management
- Accountancy
- IFA & Financial Services professionals
A dedicated Professional Community
Unlike other B2B panels, where individuals are recruited as consumers and provide career information, Incisive Opinion’s members are recruited ‘in context’, i.e. as business professionals, from professional magazines into a panel community dedicated to business professionals.
Exclusive Access
Toluna enjoys exclusive access to the readers of these publications and only Toluna’s clients can utilise this highly engaged and fully audited panel community for research studies. Readers of the magazines and members of the community receive no other offers or invitations to take part in any other panel.
Maximum engagement
The publications used for panellist recruitment are flagship titles in their respective industries. Their award winning editorial delivers an audience of highly involved and responsive senior business professionals.
Genuine Professionals
Each of the readers of Incisive Media’s publications receives their magazine upon qualification of their position, purchasing responsibility and company before they are invited to join the panel community. This ‘controlled circulation’ provides Toluna with a pre qualified audience of known senior professionals to recruit panellists from.
Typical magazines and sites Toluna recruits members of the incisive opinion panel from...
- IT WEEK
- Computing
- VNUNET
- Accountancy Age
- Investment Week
- Risk Magazine
- Credit
- Financial Director
Who can you reach?
IT Pro Community
- CIO’s / CTO / IT Directors / Heads of IT / IS/ DP
- IT departmental heads and manager across multiple different activities
Financial Services Pro Community
- Independent financial advisors (IFA)
- Investment professionals
- Mortgage, pensions and insurance professionals
Accountancy Pro Community
- CFO / Finance Directors / Chief Financial Controllers
- Qualified accounting professionals (ICAEW, ICAS, CIMA, ACCA or CIPFA)
