Market research panel Toluna in touch with 1.4 million people

Toluna Online Panel Communities

Enjoy instant access to the world's most engaged panellists

Toluna manages a global panel community of 2.5 million individuals across 30 countries. Unlike other panel organisations, Toluna has developed a unique community model, utilising Web 2.0 technologies to increase panellist engagement, responsiveness, profiling depth and reliability.

Unlike other online panels, Toluna’s panel communities enable individuals to express, collect, share and compare quantitative and qualitative opinions.

Learn more about our unique community model.

Download our latest Web 2.0 Panel Community Article

Toluna's online research communities

Toluna is uniquely focused on the creation of proprietary panel communities that embrace the social media concept. We provide a truly engaging and valuable online experience for our panelists.

Due to the experience gained in building panel communities across such a varied cultural landscape,
no other panel organisation can provide as deep an
understanding of national cultural variations that may
affect your global projects as Toluna.

Our global panels include:

Toluna offers access to US and Canadian panels


Toluna has expanded into North America and can now offer its clients access to over 500,000 extremely responsive and deeply profiled panelists.

With local delivery and account teams in offices in Dallas, Seattle and New York, Toluna is now a fully global organisation, capable of offering a single source of online sample and questionnaire programming services.

Research panel science - online  quality

Access to 2.5 million panellists via the most rigorously managed online research panels available. Our panel management team develops and deploys the industry leading panel quality policies to ensure the Toluna panel always delivers research professionals the most reliable opinions.

Online research panel quality

Research panel profiling - deeper panelist portraits

‘Deep’ and continuous panellist profiling has allowed us to build detailed portraits of our panellists, allowing you access to fast and accurate estimates on incidence for the most challenging of projects.

16 specialist panels

Toluna has pioneered the development of 16 specialist sub-panels for specific vertical markets. Each panel’s profiling is mapped to the specific dynamics and evolution of the market thereby increasing the speed with which you can successfully reach niche segments ranging across B2B and consumer verticals.

Specialist online research panels