Online Panel Communities
Enjoy instant access to the world's most engaged panellists
Toluna manages a global panel community of 2.4 million individuals across 30 countries. Unlike other panel organisations, Toluna has developed a unique community model, utilising Web 2.0 technologies to increase panellist engagement, responsiveness, profiling depth and reliability.
Unlike other online panels, Toluna’s panel communities enable individuals to express, collect, share and compare quantitative and qualitative opinions. Learn more about our unique community model.
Download our latest Web 2.0 Panel Community Article
New US and Canadian panels
After acquiring Common Knowledge, a leading US panel company, Toluna is now able to offer access to the’ your2cents’ panel of 500,000 US and Canadian consumers.
With over 1200 profiling attributes recorded the ‘your2cents’ panel is one of the most highly regarded, well managed and responsive panels in North America.
With response rates regularly achieving 20%, our clients can now benefit from a global panel community network providing access to over 2.4 million extremely engaged and responsive panellists across 30 countries.
Our online research panels cover
Research panel science - online quality
Access to 2.4 million panellists via the most rigorously managed online research panels available. Our panel management team develops and deploys the industry leading panel quality policies to ensure the Toluna panel always delivers research professionals the most reliable opinions.
Online research panel quality
Research panel profiling - deeper panelist portraits
‘Deep’ and continuous panellist profiling has allowed us to build detailed portraits of our panellists, allowing you access to fast and accurate estimates on incidence for the most challenging of projects.
16 Specialist panels
Toluna has pioneered the development of 16 specialist sub-panels for specific vertical markets. Each panel’s profiling is mapped to the specific dynamics and evolution of the market thereby increasing the speed with which you can successfully reach niche segments ranging across B2B and consumer verticals.
Specialist online research panels
