Toluna receives the AIM Award for Transaction of the Year!

Toluna receives the AIM Award for Transaction of the Year!

Toluna is pleased to announce that at the annual AIM Awards Dinner held on 15 October 2009 it received the AIM award for the Transaction of the Year.

This prestigious award recognises a company that has been transformed by a single financial or commercial transaction during the period under review.

According to the judging panel: “The company chosen to receive this award must have displayed a significant achievement in transforming itself, literally at a stroke, and thereby creating significant shareholder value.”

Toluna received this award following its recent acquisition of the business and assets of the Internet Survey Solutions division of Greenfield Online Inc from Microsoft Corp. in July 2009 for $40 million.

Frederic-Charles Petit commented:

“We are pleased to receive this award which is showing the recognition of the AIM community of the strategic value of our recent acquisition of Greenfield Online ISS. Creating the world leader in our industry and being rewarded for it is both an achievement for our staff across the globe as well supporting our goal of being the company that can answer from 1 to hundreds of questions by anyone, anytime and anywhere”.

About Toluna

Toluna is the world’s leading independent online panel and survey technology provider to the global market research industry. The company provides online sample and survey technology solutions to the world’s leading market research agencies, media agencies and corporates, from its 17 offices in Europe, North America and Asia Pacific and respondents in 33 countries. 

In 2009, Toluna welcomed Greenfield Online and Ciao Surveys into the group – complementing its traditional strengths in Europe and increasing its online sample and delivery capacity in the US, Canada and Asia Pacific.

Unlike other panel providers, Toluna has developed a unique online community approach to the management of its panels. Through the use of web 2.0-based technology it has created the world’s first social voting community site toluna.com, focusing on maximising panellist engagement to offer increased survey responsiveness and data reliability to its clients.

Toluna  is enabling over 100 corporate organisations to generate valuable customer insight by creating, hosting and managing their own online communities using its software as a service community management solution; PanelPortal  In addition, Toluna’s portfolio of research technology solutions also include QuickSurveys   - an online self-service tool that enables you to ask 1-5 questions and receive 1,000 responses in a few hours, Interactive Voice Recognition, Mobile survey capabilities and BrandSpector a new approach to measuring the efficiency and effectiveness of online advertising campaigns using Toluna’s online panel.