Toluna QuickSurvey: 2009 UN Summit on Climate Change shows Europeans are more concerned than Americans!
17 December London: A recent QuickSurvey by Toluna, the leader in online panel and market research technology, shows that Europeans have shown a great deal of interest in the UN summit on climate change.
The survey was conducted on December 10th in the United States and in 5 European countries (UK, France, Germany, Italy and Spain) with a total sample of 6,000 Toluna panelists aged 18+.
The results to the survey show that 84% of Europeans had heard of this conference as opposed to 60% of Americans. Similarly, 66% of Europeans are interested in information on the summit as opposed to 45% of Americans. In the UK alone, 75% of people were aware of the summit on climate change a few days after it took place on 7th December as opposed to 60% of Americans.
These differences can be explained explained by different sensitivities to global warming: this issue concerns about 77% of Europeans as opposed to only 47% of Americans.
Finally, 45% of Europeans think the fight against global warming is everyone's business (governments, NGOs, businesses, citizens) as opposed to 36% of Americans. For the latter, the role of businesses seems almost as important as the governments’.
About Toluna
Toluna is the world’s leading independent online panel and survey technology provider to the global market research industry. The company provides online sample and survey technology solutions to the world’s leading market research agencies, media agencies and corporations, from its 17 offices in Europe, North America and Asia Pacific. In 2009, Toluna welcomed Greenfield Online and Ciao Surveys into the group – complementing its traditional strengths in Europe and increasing its online sample and delivery capacity in the US, Canada and Asia Pacific.
Unlike other panel providers, Toluna has developed a unique online community approach to the management of its panels. Through the use of web 2.0-based technology it has created the world’s first social voting community site toluna.com, focusing on maximising panellist engagement to offer increased survey responsiveness and data reliability to its clients.
In addition Toluna is enabling organisations to generate valuable customer insight by creating, hosting and managing their own online communities using its software as a service community management solution; PanelPortal. Toluna’s portfolio of research technology solutions also include QuickSurveys - an online self-service tool that enables you to ask 1-5 questions and receive 1,000 responses in a few hours, Interactive Voice Response, mobile survey capabilities and BrandSpector a new approach to measuring the efficiency and effectiveness of online advertising campaigns using Toluna’s online panel.
