Why Offer Online Communities to your Clients?
Including panel communities in your offering provides an opportunity to develop strategic partnerships with your clients. Increase your long-term margins and revenue and future-proof your relationships with those clients.
Online panel communities broaden your research offering, going beyond ad hoc data collection. Take advantage of new opportunities with online communities by using mobile missions and harnessing social media for research, giving you the ability to pro-actively present solutions to clients.
Turn your clients’ customer / employee / stakeholder databases into a valuable research resource.
Online communities are an increasingly valuable tool for insights and innovation.
The role of the traditional researcher is changing, and clients are expecting more and more from their trusted research agencies. Clients expect power, vision, bravery and support. Above all, the ultimate goal is to uncover breakthrough insights, and there are new tools and technologies available enabling us to do this better than ever.
Researchers and consumers are doing things differently than before:
- Growth of DIY research tools
- Growth of online panel communities – bypassing traditional research companies
- Growth in internet users and social media – collaborating and commenting on other people’s views via social networks & comparison review sites
Move away from the traditional idea of ‘asking people what they think’ to ‘listening to what people think’ – presenting new opportunities for insight.