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Toluna Digital Tracking is a single-source permission-based digital tracking solution, providing unprecedented real-time insight into online and mobile consumer behavior.

Used alone, or with other research methodologies, Digital Tracking provides the most robust insight available in the market today and drives intelligent business strategies.

Use Digital Tracking and obtain:

  • Deep digital profiles can be developed to supplement respondent-level data, and can be used to better understand your target audience.
  • What they've shopped for and how
  • The media they consume
  • Online behaviors and more

Digital Tracking collects the following information and more:

DEVICE INFORMATION AND USAGE
How people use their device

MOBILE LOCATION
Tracking and serving in-the-moment surveys or event flagging

MEASURING ONLINE USAGE
Understanding how, when and where people go online

MEASURING MEDIA CONSUMPTION AND IN-APP USAGE
Understanding media content and purchase level behavior