Ad Testing

Study designs are created to ensure optimal approach be it monadic, paired, and/or sequential monadic approaches. This research can be applied to ad testing, concepts, and more.

We offer cutting edge approaches to exposing respondents to stimuli and gauging their reactions:

• We ensure images and concepts are secure.

• Cutting-edge survey designs enable us to provide images in 3d, and enable respondents to get an in-depth view of products being tested.

Brand Tracking

Track brand perception and awareness, all while leveraging real-time, yet trended data to make informed decisions about your brand.  Programs can be cross-sectional, or longitudinal - ideal for when long-term impacts are being measured.

 

Customer Experience Measurement (CEM)

Gather in-store feedback from customers to gauge experience and willingness to repeat purchase.

Toluna's dedicated CEM team offers clients the ability to understand emerging customer needs, competitive threats, and best practices. Toluna is expert at designing programs that measure achievement against goals set.

Toluna offers store visitors multiple methods for response including IVR, online, and in-store mobile survey.  Customized continuous reporting tailored to information needs at each level of an organization, plus ad hoc query capabilities. 

 

Diary Studies

Engage with respondents over time and test product usage, side effects and benefits experienced and more!

Toluna can execute studies online, or via mobile.

MobileDiary is an ideal way to ensure in-the-moment participation

Content Uploads: Encourage respondents to upload photos in combination with questions being answered or data entered.

UPC Scan: Capture UPC codes in stores and translate them into lookup numbers within the data.

Reminders: Remind your respondents to enter information when you need it.

Offline Surveys: Respondents can take surveys offline—data is automatically uploaded the next time they connect.

In-Home-Use Testing (IHUT)

Toluna’s highly engaged online community members are ideal for IHUT projects as they agree to participate over-time, are easily re-contacted for follow-up surveys and longer-term participation.

Media Testing

Present media to respondents even during the initial stages of media development, or test recall upon exposure.

Ad testing - Studies are designed to ensure optimal output and can conduct moment-by-moment analysis using facial recognition testing, response dial, and more.

Ad recall and exposure – Toluna can leverage its panel and cookie based approaches to test online exposure and recall.

Toluna’s programming team conducts media tests in a secure environment that ensures confidentiality

Toluna MultiMind Omnibus™

Access highly credible data quickly and at a low cost - globally.

The Toluna Omnibus fields daily and enables clients to ask between 1 – 30 questions of a representative sample of 500 – 1,000 respondents (up to 5,000 respondents are possible in select markets).  Clients can include augments of specific targets of interest as needed. Data is delivered in a set of tables in excel or word. 

The MultiMind Omnibus fields in the UK, US, Canada, France, Germany, Italy, Spain, Austria, Belgium, Denmark, Netherlands, Poland, Russia, Portugal, Mexico, Brazil, Japan, India, Australia and China.

Applications.

• Executing concept tests, name tests, package tests (monadic method can be employed)
• Use in the press - results are credible and projectable
• Profiling demographics of a target
• Identifying awareness, attitudes and usage
• Locating hard-to-find, qualified households or individuals for follow-up research
• Gauging satisfaction with a brand or ad campaign
• Developing and piloting questions for other surveys

"The Omnibus option is a life saver for us… Quick, easy, and responsive are 3 ways I would describe my experience with Toluna. In fact, I have so many Toluna people helping me, my biggest issue is which one to contact when I have a question since they are all so responsive, helpful and smart!”
—  Joe Pilla, Mindshare USA

Net Promoter Score

Clients that are satisfied with your products often promote your services to their friends by conducting research to understand your net promoter score you can measure customer satisfaction and engagement more effectively.

Promoters

Passives

Detractors

Package Design

Present your concepts to respondents even during the initial stages of product development.

Toluna’s programming team can work with you to test package designs in a secure environment. Create 3D images, and more to ensure a realistic product presentation.

Price Laddering

Respondents are initially exposed to a single concept with a single price and intention to purchase is measured, as in a Monadic design approach.

Those who express lower than desired purchase intent are asked to reconsider their view at successively lower prices.

The number of levels tested can be in theory unlimited, but typically the process does not extend beyond a few additional price points. Further, additional respondents are typically included in subsequent tests as needed to eliminate respondent bias after being exposed to an initial price.

Qualitative / Quantitative

Toluna provides multiple methods for obtaining qualitative feedback.

Branded communities – ideal for obtaining qualitative insight from members as they engage with one-and-other on-site.

Online focus groups/bulletin boards.

Regression Analysis

Regression analysis can be used to estimate the relationships among variables specifically with regard to sales forecasting.   Understand how dependant variables change (demand/sales) based on independent value changes (pricing/advertising) to make strategic decisions about sales that result.

Segmentation

Create segments using pre-existing segmentation schemes, or count on Toluna to work with you on develop meaningful market segments to ensure marketing success. We can leverage third party data sources (Experian, etc) to create segments. We’ve leveraged research advanced tools, including social media scraping techniques to overlay psychographic segments.

Simulated Shopping

Understanding the ever-evolving shopping environment is critical to evaluating point-of-purchase decision-making and Toluna can provide;

• A simulated shopping experience, virtual shelf set.
• The ability to send respondents to stores and evaluating the experience in real-time using mobile surveys.
• Virtual shopping exercises simulating the online shopping experience.

Syndicated Data

Toluna can power your syndicated studies!  We’ve managed numerous syndicated research programs – with a laser focus on sample representativeness and consistency.

SmartSelect – Our SmartSelect™ methodology reassures you that your respondents precisely match with your target—attitudinally, demographically, ensuring the results you obtain are of the highest quality and representative of the group you wish to survey.