March 27, 2017 - March 29, 2017
Next Generation Customer Experience (, , )
March 30, 2017 - March 30, 2017
Toluna UK Breakfast Briefing (, , )
A look into the future: Making Real-Time Research Real 
FCPKeynote Speaker
Frederic Charles-Petit, Toluna CEO, will be in town to talk about Market Disruption and the need to think globally but act locally. His speech will then be followed by newly appointed Kyle Kim Hays, EVP Global Digital Marketing, who will look at the Toluna panel and its future growth. The presentation will then be concluded on Toluna's latest products, PowerConcept and QuickCommunities. 
We will also be running a client clinic on automation and innovation in research. These sessions will explore how technology is transforming our customers' speed to insight. To register for the event click here.

Clinics to include:

Clinic 1: Toluna PowerConcept
Richie Heron presents the launch of PowerConcept which takes methodologically-robust concept testing to a new level of speed and sophistication.

Clinic 2: Toluna QuickSurveys

Dipti More will be exploring how we are scripting launching and reporting on projects in hours, not weeks for our fastest-growing customers.

Clinic 3: Toluna SampleXpress

Richard Merrick will define how automated sampling, scripting and analytics platforms have driven efficiency to the heart of consumer tracking.

Clinic 4: Toluna Communities 
Cara Edwards will showcase how Toluna can support businesses in delivering qualitative and quantitative insights in real-time using Toluna's newest technology QuickCommunties
Where: The Landmark Hotel     register
222 Marylebone Road
April 04, 2017 - April 07, 2017
ESOMAR Latam (Mexico City, , )
Mexico City, MX
Speaking and Exhibiting
April 04, 2017 - April 07, 2017
ESOMAR Asia (Shanghai, , )
China Exhibiting
April 18, 2017 - April 20, 2017
Stratégie Clients (Paris, , France)

Upcoming Webinars

April 25, 2017 - April 25, 2017
Think Globally, Act Locally – What you Need to Know about Conducting Research in the Middle East
We will look into the region/market size and opportunity, and discuss what brands look to understand/consumer insight.
May 18, 2017 - May 18, 2017
Community ROI & Working with Internal Stakeholder Groups
Speaker: Julie Paul 
Starting with ROI – helping clients sell the concept of community into their organization; then once sold, build awareness of the community with stakeholder groups within the client organization, and finally, once the community takes hold, controlling the high demand coming from stakeholder groups to optimize community engagement while meeting the needs of internal groups/divisions.

Past Webinars

March 23, 2017
Understanding Survey Respondents, Mobile vs. Desktop

The increase in mobile smartphone usage is a widely discussed topic in market research, as companies struggle to reach consumers in an increasingly mobile world. Younger demographics are particularly difficult to reach, as they are more likely to prefer to take surveys on mobile devices, sometimes exclusively. As a result, surveys limited only to respondents completing them on a laptop or desktop are not as representative of the population as device agnostic surveys or surveys that appear on all devices in an optimal way. 

In this session, we will: 

  • address the growing need for device agnostic surveys; 
  • share research on research regarding mobile survey completes and a comparison with desktop; 
  • present recommendations and limitations to creating device agnostic surveys to ensure an engaging experience and representative results.

Thursday, March 23 | 12pm EST

November 30, 2016
Getting to the heart of what makes communities tick
Join Toluna for a webinar dedicated to exploring and maximizing the value of branded communities, along with the latest, most innovative applications for community approaches.  We’ll dive into the customer experience and learn about what keeps community members engaged, and will hear case studies from leading brands within the education, media, and entertainment sectors.

Topics we'll cover:

* Branded Communities Through the Eyes of Community Members
* Digital Tracking Adds Depth to Communities - Learn More about the What behind the Why
* How Top Brands are Using Communities and Achieving Success

Hosted by:
Mark Hallums, VP - Digital Solutions, Technology, Toluna
Cara Edwards, Consultant, Technology Solutions, Toluna

October 19, 2016
Online Communities Fuel Brand Growth
Join Toluna for a webinar dedicated to exploring and maximizing the value of branded communities, along with the latest, most innovative applications for community approaches. We’ll dive into the customer experience and learn about what keeps community members engaged, and will hear case studies from brands like BBC Worldwide, and more! 
March 30, 2016
How survey research can power your communications and create compelling stories
Creating compelling press releases and content is more and more important to today’s communications professionals.  Survey research has always been a powerful tool to validate client pitches, and creative, and now many communications professionals are using survey research to help inform communications strategies and content development.  To create content that resonates, you need to know what consumers are interested in and present it in a way that is relevant to them.  
What you’ll learn at this webinar:
* How to craft surveys that create compelling stories that journalists want to cover
* Using survey research to ensure that you’re touching on current trends, and consumer hot topics
* How to use survey research as an anchor for your communications calendar  

Presented by:

Paul Twite, Managing Director, Toluna
Debbie Snewing, Director - Media & Communications Sector, Toluna
Daniel Stauber- Director, Research & Analytics, Golin
Kirsty Higgins, Founder, 1KH Ltd.

Start Time : 3:00pm
End Time : 4:00pm
January 13, 2016
Hear Your Customer’s Voice: Using Real-Time, Ongoing Feedback to Perfect Your Marketing Strategies - Webinar with AdWeek

If you want to know what your customers really want, you’ve got to ask. That’s why marketers from Sony to Sephora are using online communities to listen to their customers and benefit from real-time feedback to improve their marketing decision-making.

Hear from insurance/investment giant Transamerica about how it built an online community to get ongoing insights that are being incorporated into its marketing messages, advertisements, website design and more. You’ll find out:

  • Why brands are using communities as a window into what’s on their customers’ minds
  • How community opinions and feedback can be used to test and refine communications
  • What goes into building effective user communities and best practices for maintaining and nurturing these groups

Presented by:
Ashley Bilko, Market Research Manager, Transamerica
Julie Paul, SVP, Online Communities, Toluna
Paul Twite, Managing Director, UK, Toluna

Wednesday, Jan 13, 2016
1:00 PM - 2:00 PM EST

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