Events

Upcoming Webinars

Past Webinars

11
May 11, 2017
Think Globally, Act Locally – What you Need to Know about Conducting Research in the Middle East
We will look into the region/market size and opportunity, and discuss what brands look to understand/consumer insight.
27
April 27, 2017
Adweek Webinar: Put Consumer Feedback to Work for Your Brand: Time to Plan for Communities of the Future

Top-performing brands understand how to tap into consumer thinking to uncover new ideas and improve the speed and quality of decision-making. Community-based approaches provide a destination for consumers and way for them to speak out and be heard. Brands not only receive attitudinal information and on-site discussion, but now real-time insight can be coupled with actionable consumer data.

Hear from Toluna about what the community of the future is heading, with examples from specific brand engagements. This webinar will cover:

  • How to “sell in” community approaches to stakeholders
  • Which metrics and KPIs can be used to assess community impact
  • New methods for coupling transactional and digital data to achieve true ROI
23
March 23, 2017
Understanding Survey Respondents, Mobile vs. Desktop

The increase in mobile smartphone usage is a widely discussed topic in market research, as companies struggle to reach consumers in an increasingly mobile world. Younger demographics are particularly difficult to reach, as they are more likely to prefer to take surveys on mobile devices, sometimes exclusively. As a result, surveys limited only to respondents completing them on a laptop or desktop are not as representative of the population as device agnostic surveys or surveys that appear on all devices in an optimal way. 

In this session, we will: 

  • address the growing need for device agnostic surveys; 
  • share research on research regarding mobile survey completes and a comparison with desktop; 
  • present recommendations and limitations to creating device agnostic surveys to ensure an engaging experience and representative results.

Thursday, March 23 | 12pm EST

30
November 30, 2016
Getting to the heart of what makes communities tick
Join Toluna for a webinar dedicated to exploring and maximizing the value of branded communities, along with the latest, most innovative applications for community approaches.  We’ll dive into the customer experience and learn about what keeps community members engaged, and will hear case studies from leading brands within the education, media, and entertainment sectors.

Topics we'll cover:

* Branded Communities Through the Eyes of Community Members
* Digital Tracking Adds Depth to Communities - Learn More about the What behind the Why
* How Top Brands are Using Communities and Achieving Success

Hosted by:
Mark Hallums, VP - Digital Solutions, Technology, Toluna
Cara Edwards, Consultant, Technology Solutions, Toluna

19
October 19, 2016
Online Communities Fuel Brand Growth
Join Toluna for a webinar dedicated to exploring and maximizing the value of branded communities, along with the latest, most innovative applications for community approaches. We’ll dive into the customer experience and learn about what keeps community members engaged, and will hear case studies from brands like BBC Worldwide, and more! 

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