Why PowerConcept

Key Benefits
  • Stretch your insights budget and conduct on-demand monadic concept testing at a fraction of the cost
  • No research expertise required, an intuitive wizard guides the way
  • Cuts down the time to insight - delivers results 10 times faster than traditional methods
  • Reveals your brand/product's strengths and weaknesses
  • Tracks effectiveness of your overall advertising strategy
  • Concept test at any stage, from ideation to market -ready
Key Features
  • Intuitive wizard guides the user and builds the questionnaire
  • Customizable questions available for added flexibility
  • C-level Info-board and PowerPoint make it easy to share insights
  • Norms available for benchmarking for key categories
  • Reporting available after the first response comes in
  • Access to Toluna's global panel
  • Powered by Harris Interactive

PowerConcept is a fully-automated concept testing tool designed to enable you to test and understand the overall strength of your branding, product or advertising concepts in days instead of weeks, at a fraction of the cost.

This unique automation platform, with methodology powered by Harris Interactive, guides you from ideation to insight in just hours, enabling you to collect valuable insights ten times faster than traditional concept testing methods and at a fraction of the cost.


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