May 11, 2015
PanelPortal Online Communities
The Top 5 Reasons a Community- Panel is Unhealthy
I’ve decided to write a serious of blogs about panel health, because all too often, this aspect of panels is completely ignored. This is mostly because it’s not understood or because what’s involved in keeping a panel healthy is seen as too costly or too much effort. It’s a bit of a black box. I’ve seen 5,000+ member panels built and then left to die a slow death because they are not maintained properly or at all. At the end of the day, THAT is costly. All those initial investment dollars are wasted. The trick with panels is that the ROI comes from recruiting a panelist and then using them as much as humanly possible, without burning them out. Below is the first in a 3-part series about panel health and what it takes to keep it healthy throughout the ages.