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Toluna PanelPortal

Toluna powers more than 200 communities globally, and we've got a lot of great information to share.


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PanelPortal™ New Opportunities
New Opportunities in Community Panels
PanelPortal™ Unlocking The Value
Unlocking the Value of Panel Communities
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The Know-How to Know More
 
Blog - web banner
March 04, 2015  
  • PanelPortal Online Communities
  by Julie Paul
DIY or Full-Service Community Panels?
Maybe the Answer Lies Somewhere In-Between...
February 17, 2015  
  • PanelPortal Online Communities
  by Julie Paul
The Marriage of Big Data and Community Panels: It Can be Really Big
Big data is one of the biggest topics out there—in every industry. People from across the landscape of MR are grappling with the issue of how to use the massive caches of data that define the Information Age to effectively further our clients’ goals. How can we bring together all the data available and efficiently mine it to gain clear pictures of our clients’ customers? I believe community panels provides one of the best proving grounds for big data in MR.
May 11, 2015  
  • PanelPortal Online Communities
  by Julie Paul
The Top 5 Reasons a Community- Panel is Unhealthy
I’ve decided to write a serious of blogs about panel health, because all too often, this aspect of panels is completely ignored. This is mostly because it’s not understood or because what’s involved in keeping a panel healthy is seen as too costly or too much effort. It’s a bit of a black box. I’ve seen 5,000+ member panels built and then left to die a slow death because they are not maintained properly or at all. At the end of the day, THAT is costly. All those initial investment dollars are wasted. The trick with panels is that the ROI comes from recruiting a panelist and then using them as much as humanly possible, without burning them out. Below is the first in a 3-part series about panel health and what it takes to keep it healthy throughout the ages.
May 27, 2015  
  • PanelPortal Online Communities
  by Julie Paul
The Top 5 Panel Health Measures
This is my second blog on the topic of panel health (the first topic was on the top 5 reasons panels are unhealthy).
June 04, 2015  
  • PanelPortal Online Communities
  by Julie Paul
Top 5 methods for maintaining a healthy panel
In this three-part blog on panel health, you’ve heard the 5 top reasons a panel is unhealthy and the top 5 measures to use in determining panel health. Now it’s important to know what to do to maintain or restore panel health.
Webinars - web banner
January 13, 2016
Hear Your Customer’s Voice: Using Real-Time, Ongoing Feedback to Perfect Your Marketing Strategies - Webinar with AdWeek

If you want to know what your customers really want, you’ve got to ask. That’s why marketers from Sony to Sephora are using online communities to listen to their customers and benefit from real-time feedback to improve their marketing decision-making.

Hear from insurance/investment giant Transamerica about how it built an online community to get ongoing insights that are being incorporated into its marketing messages, advertisements, website design and more. You’ll find out:

  • Why brands are using communities as a window into what’s on their customers’ minds
  • How community opinions and feedback can be used to test and refine communications
  • What goes into building effective user communities and best practices for maintaining and nurturing these groups

Presented by:
Ashley Bilko, Market Research Manager, Transamerica
Julie Paul, SVP, Online Communities, Toluna
Paul Twite, Managing Director, UK, Toluna

Wednesday, Jan 13, 2016
1:00 PM - 2:00 PM EST
April 24, 2014
Branded communities – innovative approaches – actionable insight

 

Don't miss the recording of this great Quirk's webinar.

 

Presenter:  Peter Shafer, Senior Vice President, Enterprise Solutions
Thursday, April 24, 2014 
November 19, 2013
Keep Your Clients Close
Keep your clients close – A step-by-step guide to empowering research agencies to providing branded communities to brands

This webinar is ideal for Market Research companies looking to expand their portfolio and learn more about offering online communities to their clients.

Presenter:  Julie Paul, SVP Online Communities, Toluna
May 21, 2013
Demystifying Panel Communities
ARF Webinar – Demystifying Panel Communities

Presenter: Julie Paul, Senior Vice President, Online Communities
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