Year over year, demand for panel communities increases, largely based on the fact that branded communities provide highly valuable, on-demand consumer insight. With this continued growth, and evolution come new study designs, and empowering technologies that yield new insight.
Short Term Communities - PanelPortal Light
Companies often look to implement community approaches for projects that might not require an annual engagement. Short-term needs based on product launches, PR issues, seasons, and more can now be accommodated with short-term branded community approaches.
Branded communities provide companies with the benefit of accessing consumer opinion on demand, in real-time. They provide your target audience with a ‘home’ where they can dialogue with others, about your brand – the feedback is rich, and can help to ensure marketing success. Short-term needs based on product launches, PR issues, seasons, or just the desire to learn more about online communities can now be accommodated with a short-term branded community approach.
Step into an online community the easy way, without a long-term commitment.
Many customers want to get accustomed to branded communities, and we’ve built this offering to empower companies to experience the benefit that branded communities provide without an annual agreement. We’re using a templatized approach, and leveraging our best-practices that can be implemented within one month, at a fraction of the cost of a standard community engagement.