Events

Upcoming Webinars

Past Webinars

13
September 13, 2017
Unleash the Power of Communities for Digital Consumer Insights and Brand Understanding
We’ll discuss the new research paradigm, and how a global recognized FMCG brand, through its partnership with Toluna, has been able to leverage verified insights to better improve the performance of their hair care category products.
11
May 11, 2017
Think Globally, Act Locally – What you Need to Know about Conducting Research in the Middle East
We will look into the region/market size and opportunity, and discuss what brands look to understand/consumer insight.
27
April 27, 2017
Adweek Webinar: Put Consumer Feedback to Work for Your Brand: Time to Plan for Communities of the Future

Top-performing brands understand how to tap into consumer thinking to uncover new ideas and improve the speed and quality of decision-making. Community-based approaches provide a destination for consumers and way for them to speak out and be heard. Brands not only receive attitudinal information and on-site discussion, but now real-time insight can be coupled with actionable consumer data.

Hear from Toluna about what the community of the future is heading, with examples from specific brand engagements. This webinar will cover:

  • How to “sell in” community approaches to stakeholders
  • Which metrics and KPIs can be used to assess community impact
  • New methods for coupling transactional and digital data to achieve true ROI
22
February 22, 2017
Online Communities Fuel Brand Growth | Getting to the Heart of What Makes Respondents Tick
Learn about the latest developments in branded communities. 

Join Toluna for a webinar dedicated to exploring and maximizing the value of branded communities, along with the latest, most innovative applications for community approaches. We’ll dive into the customer experience and learn about what keeps community members engaged, and will hear case studies from leading brands within the retail, food, and CPG sectors. 

Topics we'll cover: 

Branded Communities Through the Eyes of Community Members 
The second in a series of Branded Communities Playbooks, featuring insight into what keeps community members engaged within custom communities. 

Digital Tracking Adds Depth to Communities – Learn More about the What Behind the Why 
Taking advantage of passive data to gain deeper insight into what community members are doing outside the community. 

Real World Examples 
How clients are using communities and achieving success. Learn about their winning formulas for respondent engagement, incorporating new methods, and improving their brand.
19
October 19, 2016
Online Communities Fuel Brand Growth

Join Toluna for a webinar dedicated to exploring and maximizing the value of branded communities, along with the latest, most innovative applications for community approaches. We’ll dive into the customer experience and learn about what keeps community members engaged, and will hear case studies from brands like BBC Worldwide, and more! 

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