Executive Team

  • Frank Smadja
    EVP Forschung und Entwicklung


    Smadja ist Executive Vice President Forschung und Entwicklung und leitet als solcher die Forschung und Entwicklung der Social Voting-Seite Toluna.com. Smadja verfügt über Erfahrung in Textanalyse und Communities. Vor seinem Wechsel zu Toluna war er Mitbegründer von RawSugar, einem Social-Bookmark-Startup und Vorreiter bei der Facettensuche auf der Basis von Benutzermetadaten. Davor arbeitete Smadja bei Bellcore, Lehman Brothers und einer Reihe von Startup-Unternehmen; hier war er für die Lösung zahlreicher Unternehmensprobleme mithilfe einer Auswahl an einmaligen und interessanten Technologien verantwortlich. Zu Smadjas besonderen Leistungen gehören mehrere Patente, begutachtete Publikationen, Buchkapitel und Engagements als Redner auf führenden Konferenzen. Ein kürzlich gehaltener Vortrag ist hier zu finden: http://www.toluna-group.com/us/news/fs-speak/. Smadja besitzt einen Ph.D. und einen MSc in Informatik von der Columbia University, New York.

    Neuester Blogeintrag
    September 02, 2015
    Mobile is not enough – the quest for relevance continues!
  • Frédéric-Charles Petit
    Chief Executive and Founder


    Frédéric’s mission is to revolutionize the way brands and consumers engage with one another, with the ultimate objective of transforming the market research industry into a real-time, mass market and social experience.  Today ITWP helps companies anywhere in the world make clearer business decisions by bringing brands and people together via its streamlined research platform and the world’s largest social voting community, Toluna.com.  

    Frédéric, and his team, acquired several companies over the course of Toluna’s development, and has grown the company from one individual based in Paris, to a global company of more than 1,200 staff in 21 offices on 4 continents.

    Frédéric is an industry visionary, and speaks often among industry leaders about the transformation of market research, impacts of automation and more.

    Frédéric holds a Master’s degree in comparative jurisprudence from New York University and a diploma in advanced studies in international economic law from the Sorbonne in Paris (D. E. A.). He practiced as a French lawyer in the corporate department of Allen & Overy’s Paris office, before establishing Toluna in May 2000.

    Neuester Blogeintrag
    November 13, 2015
    Toluna CEO Frederic-Charles Petit turned his interest in consumer research into a leader in the survey technology industry.
  • Jim Fredrickson


    Fredrickson kam im Dezember 2011 als Group Chief Operations Officer zu Toluna. Seine Anstellung betont das kontinuierliche Engagement des Unternehmens für qualitativ hochwertige Umfragedaten und hohe Kundenzufriedenheit.  Weltweit profitieren Kunden von seiner Branchenerfahrung, seinem Engagement für Qualität und seinem ausgeprägten Verständnis der Anforderungen der Kunden.  Zuletzt war Fredrickson President North America bei IPSOS Interactive Services. Hier war er für die gesamte in den USA durchgeführte Online-Marktforschung zuständig. Davor arbeitete er mehr als 20 Jahre als Executive Vice President Global Research Operations bei Harris Interactive. In dieser Zeit war er für eine Reihe von Initiativen zuständig, beispielsweise die Globalisierung des Betriebs und die Entwicklung von Möglichkeiten für die Online-Marktforschung. Fredrickson besitzt einen Bachelors in Mathematik und Informatik des State University of New York College in Brockport. Er war in zahlreichen Branchenverbänden aktiv, beispielsweise in Organisationen, die sich für die Verbesserung der Qualität der Online-Datenerfassung engagieren.
  • Pierre


    Pierre joined Toluna in 2015 and serves as the company’s Chief Financial Officer. Pierre comes to us with many years finance experience and was previously the Investment Manager at Verlinvest, as well as Senior Consultant for Ernst & Young.
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Regional Executive Managers

  • Mark Simon
    Managing Director, North America


    Mark has been with Toluna since 2005, and took on the role of Managing Director for Toluna North America in 2013.  He is also the Managing Director of Toluna Digital. The group’s responsibilities include enterprise community solutions (PanelPortal, Toluna Analytics) through to mass market DIY research tools such as QuickSurveys. Before joining Toluna as a founding member of the UK business in 2005, and later functioning as the Managing Director of the UK office, Mark worked for Greenfield Online, a pioneer in internet research (and subsequently acquired by Toluna in 2009). Prior to joining the internet research revolution he had 8 years experience in data planning and direct marketing. Mark has a degree in Business Economics and French from Southampton University, England.
    Neuester Blogeintrag
    März 23, 2015
    It’s About the Technology—And the People that Make it Work
  • Ludovic Milet
    Managing Director, APAC


    Before he joined Toluna in 2015 as Managing Director APAC, Ludovic Milet already had 20 years of market research industry experience. In his current role, Ludo is responsible for Toluna’s business strategy and execution across the Asia-Pacific region.

    His market research background includes senior-level positions at GMI, where he was responsible for the Asia-Pacific region and GfK’s Retail and Technology Division (now called Consumer Choice) as Business Group Director working with decision-makers of leading organizations in the consumer electronics and home appliances industries throughout Europe and Asia-Pacific.

    Ludo has a Master’s degree in Marketing and Corporate Finance from Sciences Po in Paris, France.


  • Anne-Marie Horgan
    Group General Counsel


    Anne-Marie Horgan joined as Group General Counsel in April 2016. She has almost 20 years of legal experience within the information services sectors and specialises in data protection and compliance matters having gained extensive experience across multiple jurisdictions. Immediately prior to arriving at ITWP, Anne-Marie was Associate General Counsel at GfK, responsible for all legal and compliance matters in UK, Ireland and Nordics and Baltics regions. Anne-Marie holds a law degree from the University of Hertfordshire and is admitted to the roll of Solicitors in England and Wales.
  • S. Jay Rampuria
    Executive Vice President of Global Business Development


    As Executive Vice President of Global Business Development, Jay Rampuria leads all business development strategy for the company.  His focus is to drive long-term partnerships with the world's largest Advertisers, along with new product development through innovative client and data partnerships.

    With nearly 20 years of leadership experience between Early Stage / Venture Backed Companies (RightNow, Island Data, Intelliseek/BuzzMetrics, and Unmetric), as well as, Large Enterprise Organizations (EDS, Nielsen, McKinsey, and Accenture), Jay brings considerable senior Sales and Account Management expertise in advertising, digital, social media, and text analytics, having partnered with some of the world's largest Brands and Agencies.

    Before Toluna, Jay was Global Head of Client Development at Unmetric, where he led all commercial aspects of the business, including sales, major account management and partnerships across the world. Before that, he was a Partner within the Accenture’s Interactive business unit and prior to that helped to found and lead the Americas’ Sales and Account Management organization for NM Incite (a JV between Nielsen and McKinsey). 

    He is a graduate from the University of Oklahoma where he received a BBA in Finance and Management Information Systems (MIS).
  • Phil Ahad
    Senior Vice President, Digital Products & Marketing


    Phil Ahad, Senior Vice President of Digital Products is responsible for leading the vision, development and strategy for Toluna’s suite of digital market research products.  He is passionate about identifying first look technology and trends that innovate companies, industries and business concepts.  Phil has a broad range of experience in digital product leadership and marketing focusing on automation and disruption across all industry types.  He has held senior leadership roles from start-ups to Fortune 500 companies. 


    Under his leadership, Toluna’s digital products have been the fastest growing products in the market research industry and has established Toluna as the top organization for end-to-end market research technology and innovation.   


    Phil holds degrees in Decisions Science and Management Information Systems from George Mason University School of Business. 

    Neuester Blogeintrag
    September 12, 2017
    Concept Testing to Ensure Success, More Critical Than Ever
  • Julie Paul
    Senior Vice President, Digital Services


    Julie Paul is a strategic leader with a proven track record of success in online custom and access panel research and global operations management.  She has been responsible for conceptualizing, planning, and launching multimillion-dollar revenue centers and expanding market foothold to create industry leaders. 

    Her early career, post university, began in product management at McIntyre & Dodd Marketing, a direct response marketing company.  Julie also held marketing and product management positions within the Credit Union system, working at Westminster Savings and Envision Credit Union.  Julie’s contributions spanned comprehensive market research/analysis to full cycle product management, from concept through release.

    By 1997, Julie joined Ipsos Reid as a Senior Research Manager, overseeing a ~$1M annual business.  This involved working as key point of contact for clients through needs analysis, delivering recommendations, defining research goals and methodology, and overseeing delivery of findings.

    Julie joins Toluna as Senior Vice President, Online Communities after leading the vision, planning, and launch of the Interactive Custom Panel Division for Ipsos North America, managing the business through tremendous growth over several years.  Julie holds a Bachelor of Commerce in Marketing and Human Resources from McGill University and a College Diploma in Commerce.

  • Janice Caston
    Vice President, Global Marketing


    Janice is a marketing professional with close to 20 years experience and a proven track record for developing results-oriented marketing programs.  She couples senior-level experience with tactical know-how.
  • Nitin Patel
    Chief Technology Officer


    Nitin Patel, CTO will focus his efforts on strategic and horizontal technical topics. He will spend much more time with the Operations and Supply teams on automation and optimization of our community.  Nitin will also lead technical discussions with partners and customers to find technology solutions, he will be the technical contact for Nielsen and NPD,  he will work on multiple aspects such as cost, licensing, architecture, etc.

    Nitin has led the UPS and TEF teams for years as well as many other important initiatives such as the NPD contract and deliverables.  Nitin is known for his ability to focus on tiny coding details while still having the big picture in mind, he can talk to customers while debugging code and this is going to be very helpful for him looking forward.   


Regional Managers

  • Paul Twite
    Managing Director, EMEA


    Paul brings an abundance of digital technology experience and knowledge to his role as Managing Director, EMEA.  After joining Toluna in 2013, Paul was tasked with growing Toluna’s UK business. Toluna experienced a sustained increase in both the number and depth of client relationships in the research and technology sectors. Before joining Toluna, I lead divisions at United Business Media in Hong Kong and Haymarket in London. 
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    Neuester Blogeintrag
    Juni 02, 2015
    Why the Need for Speed in Market Research?

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