Turn Facebook fans into fully profiled respondents to gain valuable customer insight
About PanelPortal Connect
Whether you have one hundred Facebook fans or one hundred million, you still face the same fundamental problems… You simply don’t know who your fans are, why it is they ‘Like’ you and how closely they match your target customer profiles. So how can you possibly create meaningful, interactive relationships with them?
Now, thanks to Toluna’s PanelPortal Connect, you can turn faceless fans into profiled respondents who can, in turn, deliver valuable business insights – and all without them even leaving Facebook.
Why use PanelPortal Connect?
- Gain fast, easy, cost-effective access to profiled respondents for research
- Reduce the cost and time taken to create a proprietary online panel or community
- Boost membership of your existing research panel or community
- Provides brand exposure in front of all Facebook users
- It’s much more than just a social media monitoring tool – it’s a new way to interact with fans to understand behaviour and activate them to become consumers
