Gain valuable customer insight that enables you to act with confidence!
An online panel community is a very simple and effective way to gain valuable customer feedback. This information can be used in any number of ways, but four of the most popular include: customer retention, new product development, marketing and communications and competitor assessment.
Two major organisations that are already benefiting from PanelPortal
Royal Mail and marcomms agency Brass have used the platform to create two portals, one for business customers and one for personal customers. This has produced huge improvements in customer relationships:
- Projects completed more swiftly (up to 2 days quicker)
- Research has been conducted in areas where it was previously impossible (ie via online discussion forums)
- Staff have become more proactive in helping to resolve customer issues
“The [Royal Mail] Opinion Forum is an excellent rapid response channel for customer feedback which allows me to make viable commercial decisions”
Senior Manager,Royal Mail
Download the Royal Mail Opinion Forum Case Study
This major charity needed a convenient and non-intrusive way for patients to provide feedback at times that suited them. PanelPortal™ is proving invaluable for providing sophisticated research data that delivers strong sample sizes and enables difficult questions to be asked in a forum that’s accessible yet anonymous.
- A fast and cost effective way to discuss sensitive issues and achieve maximum results
- Reduced time frames from launch to completion of surveys, with marginal costs
- Enables Macmillan to build a strong evidence base around the sensitive issues facing cancer patients – invaluable for gaining hard facts on which to base campaigns
“Toluna has enabled us to access opinions and insight in a quick and cost effective way”
Market Researcher, Macmillan
Download the Macmillan Cancer Support Case Study
