Embrace the speed, ease and cost advantages of conducting research online
PanelPortalâ„¢ is an extremely powerful yet easy to use platform which enables marketing and research professionals to manage custom online panels and branded online communities in-house. Using your existing customer database PanelPortal allows you to quickly and cost effectively conduct online surveys and qualitative discussions to gain honest, accurate and valuable feedback.
8 ‘BIG’ benefits to using PanelPortal
Improved engagement, loyalty and advocacy: customers love it when you listen and respond to what they have to say
Greater ability to respond swiftly: having a group of customers on tap enables you to act with greater confidence in a fraction of the time
Gain deeper insight: create in-depth customer profiles with segmentation data and rich information such as frequency, timing and value of purchases
Extend your reach to 4 million consumers: as well as your own customer base you can tap into the minds of your competitor’s customers using Toluna’s global panel community
Increased brand visibility: connect your panel community direct to your company facebook and twitter page and invite others to join in the debate
Sharper new product development: improved competitor analysis, communications effectiveness, service delivery and customer retention
Share insights internally: leverage the benefits by sharing feedback with HR, R&D, Customer Services, Marketing and more
Reduce research costs and boost response rates: using your existing customer base you can keep everything in-house and have access to valuable customer feedback whenever you need it. Increases response rates by 50-70% compared to traditional surveys
2 examples of how PanelPortalâ„¢makes your life easier…
1. Script and send engaging online surveys with ease using AutomateSurveyâ„¢
This easy to use tool enables you to script and send surveys to members of your panel community. You can include rich media (audio, video, still images, animation and 1-2-1 interactions via webcams). Send to your panel in minutes and view the results in real time.
2. Save on external sample costs with Toluna Box
A package that saves you money on your external sample costs when sending surveys to targeted members of Toluna’s global panel community. Contact us to find out more
