Opinions that really matter
That’s why we are the world’s no.1
online research sample provider
Toluna is the world’s leading independent online panel and survey technology provider to the global market research industry. We provide online sample and survey technology solutions to the world’s leading market research agencies, media agencies and corporates, from our 17 offices in Europe, North America and Asia Pacific.
Unlike other panel providers, Toluna has developed a unique online community approach to the management of its panels. Through the use of web 2.0-based technology we created the world’s first social voting community site toluna.com, focusing on maximising panellist engagement to offer increased survey responsiveness and data reliability to our clients.
- Anyone
Toluna’s in-depth profiling of its panellists and our specialised consumer, b2b and healthcare panels enable organisations to reach niche segments and hard to reach audiences quickly and cost effectively. In addition we offer RealTime sampling as an option to those clients wanting to target specific audiences who are not accessible via Toluna’s online panel community. - Anytime
Toluna provides 24/7 global project management support and continually develops innovative technology such as QuickSurveys and PanelPortal to enable organisations to gain real-time customer insight easily and cost effectively. - Anywhere
Using Toluna’s 34 proprietary panels worldwide and our network of global partners we can provide organisations with access to survey respondents from all over the world.
Offering panellists more than just a financial reward.Our panel community is focused on adding value to our panellists. Unlike other panel providers we offer our panellists much more than just a financial reward for their time, we offer a social reward by inviting them to join the Toluna online panel community.
Panellist engagement is key - Toluna understands that a brand must engage with its audience on a meaningful level which is why we allow our panellists to use the Toluna community to generate content by creating and launching their own polls and discussion topics. To date, the Toluna community see’s over 1 million votes by members on the site each day. Developing and maintaining this relationship with our members is important, as this increases survey response rates, reduces project turnaround times and provides clients with better quality data.
We attract a wider pool of respondents. Members of Toluna.com can create their own polls and discussion topics and post these live to blogs and social network sites for others to contribute. This introduces more people to the Toluna brand and encourages those to join an online panel who might not have considered doing so before.
Accurate and deeper profiling. Using Toluna.com, we are able to monitor our panellists behaviour and use this information to support the profiling data we ask individuals to provide. We regularly prompt our panellists to update their profiling information and have also developed an iPhone app to allow members to do this whilst on the move.
Over 8 years experience in online panel community management – Toluna has expertise in recuiting and managing online panels. Our panel management expertise can help organisations to successfully develop their own online panel communities.
In addition to our online sample capabilities, Toluna contiunally develops innovative world-class technology to enable market research organisations, communication agencies and brands worldwide to create surveys, manage panels and build online communities to gain real time customer insight quickly and cost effectively.
Toluna’s products include…
PanelPortal™ – An easy to use platform which enables you to build and manage online panel communities
AutomateSurvey™ – Create and send engaging flash surveys to members of your panel community and your own customer database
QuickSurveys™ – Send surveys to your customer database for Free or to our live online panel community of 4 million consumers worldwide for a small fee and see answers some in in real-time.
BrandSpector™ – Monitor and measure the effectiveness of advertising campaigns by tracking the online behaviour of members of the toluna community
Mobile Surveys and IVR - Get in touch with people anytime, anywhere using our mobile survey platform and our permission-based telephone survey panel
