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Sep 09, 2011
Toluna Re-Launches Global Omnibus

Omnibus available in North America, Latin America, Europe and Asia-Pacific – US Omnibus Provides Data in 2 Days!

(Wilton, CT)  Toluna, one of the world’s leading online research panel and survey technology providers, announces the re-launch of the Toluna Global Omnibus. 

Omnibus studies are shared cost studies, meaning that multiple clients can ask questions on a single survey.   This is an effective means to gather quick feedback cost-effectively and companies use the Toluna Global Omnibus to conduct ‘incidence checks,’ run ongoing ‘tracking’ studies, obtain data for PR, and more.

 Toluna’s Global Omnibus suite provides the opportunity for companies to obtain nationally-representative consumer data extremely quickly, and cost-effectively.  The Toluna Global Omnibus can provide up to 5,000 completed interviews, and is both quota-managed (age, gender, region) and the data is weighted to ensure that it is representative of the Internet or census population (depending upon geography).  The Toluna Global Omnibus provides clients with the ability to conduct studies globally, superior data quality, and turnaround times that are unrivalled in the industry.   

 Product highlights

  • Daily field / quick turnaround – We field the Toluna omnibus daily, questions in by 12pm and in field by 4pm.  Data is delivered within two days.
  • 1,000 – 5,000 completed interviews – You can choose the number of respondents you wish to reach in increments of 1,000.
  • Ask 1 – 30 questions – We don’t require clients to purchase a minimum number of questions and limit the number of questions included to 30. 

 “We’re excited to be able to offer a better, faster and more robust omnibus service to our clients. It offers faster turn-around, an expanded demographic question set, and enhanced reliability and representativeness through propensity score weighting,” stated John Bremer, Chief Research Officer.

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