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Sep 11, 2014
Toluna QuickSurveys announces Apple's iPhone 6 and Apple SmartWatch survey result

Toluna QuickSurveys announces Apple survey results: Majority impressed with overall look of iPhone 6 and many do not plan to buy smartwatch

1,000+ Consumers Polled on Initial Reactions to Mobile Giant's News

 

WILTON, Conn., Sept. 11, 2014 /PRNewswire/ -- Toluna QuickSurveys today released survey findings that examine consumers' initial reactions to the new iPhone 6 and Apple SmartWatch.

Toluna QuickSurveys, the fastest, most advanced DIY market research platform, polled 1,000 Americans within 24 hours of Apple's much anticipated announcement. Their appearances, size, features and whether or not consumers intend to buy the new devices were examined.

​Survey highlights include:

iPhone 6

  • 53% were impressed with the overall look
  • 42% were satisfied with the new features of the iPhone 6
  • 65% of consumers would have preferred better battery life in the iPhone 6
  • 63% of those consumer who plan on purchasing the iPhone 6 prefer the 4.7" screen
  • 68% of current iPhone users will upgrade to the iPhone 6

SmartWatch

  • 91% of those surveyed currently do not own a SmartWatch
  • 32% of consumers surveyed will probably or definitely buy the Apple iWatch
  • Size was listed as the most favorite feature of the iWatch

 

 

About Toluna QuickSurveys:
Toluna QuickSurveys is the leading self-serve market research platform, providing direct access to a global panel of over 6 million consumers and delivering high-quality, actionable insights and real-time reporting at a fraction of the cost of other solutions. No other survey tool in the market can match its speed, reliability and cost-effectiveness.

 

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