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Dec 20, 2011
Toluna QuickSurveys achieve major milestones in just 6 months!

London, UK: Toluna today announced figures from the roll-out of their QuickSurveys DIY product. The self-service survey engine plugs into Toluna’s proprietary panel communities of 4 million users, and is completely free to use for those that want to survey their own respondents, be it via email, social media or website.

QuickSurveys was one of the first of its kind to market, having launched mid-2011.  Key milestones achieved in the first 6 months include 10,000 users, 20,000 surveys done and more than $1 million in revenue.

‘It’s a fantastic platform for future growth in this fast moving sector. We’re constantly delighted by new customers coming to us who are trying out surveys for the first time’, said Mark Simon, Managing Director of Toluna’s Global Technology Practice, ‘but just as frequently we’re seeing QuickSurveys meet the needs of more experienced research professionals all over the world. There’s a lot of well-known MR firms and big blue chip companies in there.  In 2012 we will continue ramping up our efforts with more features and more countries available.’

Simon went on to say that ‘Our industry is underestimating the sea change that DIY survey solutions are bringing. As a provider of digital research platforms, Toluna is at the forefront of this revolution, which is the true democratizing force in research right now.’

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