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Jun 27, 2013
Toluna Provides Clients Ability to Link to Simmons® National Consumer Study

Toluna Provides Clients Ability to Link to Simmons® National Consumer Study
An Efficient, Effective Way to Glean Deeper Insights on Consumer Behavior

(Wilton, CT)  Toluna, one of the world’s leading providers of online survey research respondents and enabling technologies, can now make available purchase, preference, and media consumption data from the Experian Marketing Services’ Simmons® National Consumer Study (NCS).  Joint clients of Toluna and Experian Marketing Services with a license to the Simmons NCS, will be able to view custom survey questions and/or custom segmentations through the Simmons NCS.

“A brand, market research company or advertising agency can continue to use Toluna to pre-test variations of possible advertisements in advance of upcoming campaigns,” stated Carol Haney, Toluna’s Senior Vice President of Product Marketing. “Through our relationship with Experian Marketing Services, clients will now be able to examine consumer responses by consumers’ preferred communications channel (e.g., text messaging, Facebook, television) without having to burden respondents by re-asking those preference questions within the pre-test.  This new relationship is a great example of the respondent-friendly, value-add services that we seek to provide our clients.”

Experian Marketing Services produces a syndicated, national consumer research product, the Simmons National Consumer Study (NCS), based on thousands of interviews each year which reports on more than 60,000 data elements including consumer purchase, brand preferences, and media consumption information in addition to demographic, attitudinal and behavioral information.

About Toluna

With 17 offices in Europe, North America and Asia Pacific, Toluna works with many of the world’s leading market-research agencies, media agencies and corporations. Toluna’s survey research has informed stories in the Financial TimesAdvertising AgeWired and Time Magazine.

Toluna is the pioneer of a one-of-a-kind approach to recruiting and engaging members through Toluna.com, its online social voting community.  Recently the company launched SmartSelect, a sophisticated respondent selection methodology for assuring sample representativeness and increasing response accuracy.

Toluna provides the industry’s leading survey technology suite, enabling hundreds of organizations worldwide to create online and mobile surveys, manage panels and build their own online communities. Toluna products include PanelPortal™ Online Communities and Toluna QuickSurveys™.

About Experian Marketing Services
Experian Marketing Services is a global provider of integrated consumer insight, targeting and cross-channel marketing. We help organizations from around the world intelligently interact with today’s dynamic, empowered and hyperconnected customers. By coordinating seamless interactions across all marketing channels, marketers are able to plan and execute superior brand experiences that deepen customer loyalty, strengthen brand advocacy and maximize profits.

For more information, please visit http://www.experian.com/marketingservices.

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