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Apr 21, 2011
Toluna launches iPhone App

Now members of Toluna’s community have the opportunity to share their opinions on the move!

Toluna, the world’s leading online research panel and technology provider are giving their 4 million panellists a voice on the move.

With the launch of the Toluna iPhone application, members can create polls in seconds and get thousands of answers from the global community direct to their iPhone. Expanding the service to mobile increases the speed to reach the global community and reduces the response time far more than traditional market research.

Frank Smadja, Senior Vice President of Research & Development stated on the release of the app: “The launch of the free Toluna app allows our already highly engaged members even more freedom to post and comment on polls and opinions. Including the real time functionality of toluna.com our members can tap into what the world thinks – anytime, anywhere. Continually striving for innovation, Toluna looks to new techniques and technologies in order to communicate with consumers, how and when they want to. Whether it’s looking for local information, recommendations or political opinions, public opinion can be formed in the palm of their hands.”

The app is available for download in the app store now – for free. View Here

About Toluna

Toluna is the world’s leading independent online panel and survey technology provider to the global market research industry. The company provides online sample and survey technology solutions to the world’s leading market research agencies, media agencies and corporations, from its 17 offices in Europe, North America and Asia Pacific.

Unlike other panel providers, Toluna has developed a unique online community approach to the management of its panels. Through the use of web 2.0-based technology it has created the world’s first social voting community site toluna.com, focusing on maximizing panellist engagement to offer increased survey responsiveness and data reliability to its clients.

In addition Toluna is enabling organisations to generate valuable customer insight by creating, hosting and managing their own online communities using its software as a service community management solution; PanelPortal. Toluna’s portfolio of research technology solutions also include Quicksurveys- an online self-service tool that enables you to ask up to 15 questions and receive 2,000 responses in a few hours, Interactive Voice Response, mobile survey capabilities and BrandSpector a new approach to measuring the efficiency and effectiveness of online advertising campaigns using Toluna’s online panel.

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