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Jun 14, 2012
Toluna Enhances Mobile Application for Toluna.com Members

WILTON, CT — Toluna, the leading online research respondent and technology provider, announced several enhancements today to its mobile application, which launched in January. This announcement follows the recent reintroduction of a revolutionary new member community website, Toluna.com.

Members may now use the application to participate in in-depth, traditional surveys in addition to TolunaQuick.  The iPad and iPhone app is available in English, French, German, Italian and Spanish.  The Android app is available in English.

“The greatest value we provide our clients is the unique ability to identify and interview people who are difficult to engage,” said CEO Frédéric-Charles Petit. “This new technology brings speed, efficiency and location-based opportunities to Toluna clients. At the same time, it empowers Toluna.com members to engage with us whenever and wherever they please.” 

Among other capabilities, the Toluna mobile app enables members to ask and answer questions, replete with images, in seconds through their mobile device. They can also publish those questions and answers instantly on social networks. 30,000 members have installed the application thus far.  It is available to download free of charge from the App Store.

”It is difficult to overstate the importance of interviewing on-the-go respondents through their mobile phones,” stated George Terhanian, Toluna’s North America President and Group Chief Strategy Officer.  “It is the best and, at times, only way to understand their opinions, attitudes and behaviors.”

Download the Toluna app at http://tolu.na/w0QdMT

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