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Dec 06, 2013
Toluna Adds Sophisticated Geo-Fencing Capability to TolunaMobile Diary™

(Wilton, CT)  Toluna, one of the world’s leading online research respondent and technology providers, today announces that the company’s TolunaMobile™ Diary can now use geo-fencing to target survey respondents based on their location.  

As Carol Haney, Toluna’s Senior Vice President of Group Product Marketing, explained, “The ability to push surveys to Toluna’s panelists’ based on their location presents limitless opportunities for in-the-moment market research. The TolunaMobile™ Diary is ideal for any brand interested in capturing in-the-moment feedback through diaries, ethnography, and tracking across diverse topics in nearly any language worldwide.” 

The TolunaMobile™ Diary is available for use on smartphones and tablets.  The app features a flexible method of presenting questions and responses to users’ in-store, including the ability to present and upload video, images, and read UPC barcodes.  The app can send automatic and customized reminders to prompt respondents to enter information based on location and event, optimizing engagement.  Now, theTolunaMobile Diary can push surveys to respondents as they enter a specific location, or geo-fence, thus getting as close to in-the-moment research as possible. The geo-fencing capability is available in countries in multiple countries. Surveys are available in over 30 different languages.

Click here to read more from Research Magazine

Click here to read more on Campaign Asia

About TolunaMobile

Toluna offers best-in-class mobile surveying technology, coupled with access to ‘on-the-go’ members of Toluna’s multi-million-member community of cooperative survey respondents. Toluna can deliver on all varieties of mobile survey designs, including in-home-use and product testing, diary studies, ad testing, mystery shopping, mobile communities, and mobile qualitative studies.

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