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Jan 19, 2011
Dr. George Terhanian Named President, Toluna North America

Appointment Emphasizes Toluna’s Commitment to Superior Quality in Online Research

(Wilton, CT, USA) (Paris, France) Toluna, one of the world’s leading online research panel and survey technology providers, today announced the appointment of Dr. George Terhanian, as President, Toluna North America.  Dr. Terhanian will continue to serve as Toluna’s Global Chief Strategy Officer.  His appointment emphasizes Toluna’s ongoing commitment to superior quality in online research and technology innovation. 

Frederic-Charles Petit, Toluna CEO, commented, “Clients are looking to Toluna to provide them with the respondents they need when they need them, and nothing but the highest quality data.  Dr. Terhanian is a worldwide expert in the area of data quality.  His background, creativity, understanding of client needs, and technical skills will enable us to provide superior service to our clients in North America and globally.”

Dr. Terhanian is responsible for having pioneered Harris Interactive’s online research efforts, including groundbreaking work to understand and minimize any biases associated with online data collection.  He has spoken and written widely on the topic of online research.   Dr. Terhanian co-directs the Advertising Research Foundation’s online research quality initiative, and he will be speaking at the ARF Annual re-Think Conference this March as well as giving a keynote address in March at the German Online Research (GOR) conference. 

“I very much look forward to the new challenge,” says Dr. Terhanian. “Toluna is uniquely positioned to become the world’s premier provider of online research and the company continues to make substantial investments to support this objective.  Further, Toluna’s spirit of innovation enables our clients to stay ahead of the game.”

Dr. Terhanian joined Toluna as Global Chief Strategy Officer in September, 2010 after serving as President, Global Solutions, for Harris Interactive, among other responsibilities at Harris through the years.

George’s biography can be found here.

About Toluna

Toluna enables organizations to generate valuable customer insight by combining its online market research panel and industry leading technology. Toluna provides a comprehensive proven, scalable solution that enables companies to answer questions of their target audience quickly and efficiently.

Toluna leverages a unique approach to respondent recruitment and engagement with its online ‘community’ and proprietary respondent engagement methodologies and guarantees that the data clients receive is of the highest quality. 

Further, Toluna provides the industry’s leading technology suite, enabling hundreds of market research organizations and agencies worldwide  to create surveys, manage panels and build online communities.  Toluna’s products include PanelPortal™, AutomateSurvey™, BrandSpector™  IVR and QuickSurveys™.

Toluna has offices in the US, Canada, UK, France (headquarters), The Netherlands, Romania, Germany, India, Australia, Japan and China.

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