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Oct 09, 2017
Digital Tracking Offering Integrated into Toluna’s End-to-End Automated Research Platform Leading Platform Now Offers Unprecedented Real-Time Insight into Online and Mobile Behavior

Wilton, Conn., October 9, 2017 - Toluna, industry pioneer and leading provider of on-demand, real-time digital consumer insights, announces the integration of Digital Tracking within the company’s end-to-end real-time consumer insights platform.

Companies use Digital Tracking to obtain a deeper understanding of their customer with unprecedented insight into Internet usage, how people use their mobile phones, and to obtain valuable new insight into consumers’ path-to-purchase.  Digital Tracking intelligence fuels the development of more successful marketing, and product/service strategies.

Toluna’s Digital Tracking offering is a single-source permission-based solution that passively collects individual traffic and online behaviors in real-time, from digital activities, media consumption, and ad exposure, to e-commerce activity at the SKU level.  Digital Tracking can be used alone, or in combination with other research methodologies, and becomes extremely powerful when used in conjunction with branded communities.

“With the continued development of our Digital Tracking product, and now as we’ve integrated Digital Tracking into Toluna’s end-to-end Automated Platform, we are empowering consumer insights professionals to couple attitudinal and transactional data to deepen their insight, in real-time,” says Frederic-Charles Petit, CEO, Toluna.  “This is truly revolutionary, and clients have quickly seen the benefit of this end to end Digital Tracking.”

“Our clients have been successfully leveraging Digital Tracking to learn more about their consumer’s path to purchase, digital audience insights and even in-app competitive intelligence – we’ve found the applications are virtually limitless,” says Tshai Ben Yosef, Vice President Digital Products.  “Given the hyper-competitive marketplace conditions marketers face today, we’ve seen Digital Tracking truly transform their insights strategies and improve marketing success.”
 

The following are questions that Digital Tracking helps to answer;

  • Where does our target segment spend their time online?
  • How does our digital service perform relative to competitors among my target segments?
  • What role are major e-commerce sites playing throughout our customer’s path-to-purchase experience?
  • How can I track ad exposure and match it to key demographic and behavioral attributes among my customers?
  • How can I get deeper data to help understand channel marketing and optimize distribution?

To learn more about Digital Tracking, click here http://www.toluna-group.com/products/digital-tracking. 

About Toluna

Toluna is a leading provider of real-time digital consumer insights and empowers companies to brainstorm ideas, uncover new business opportunities and answer their questions in real time. Toluna is transforming the way marketing decisions are made by bringing consumers and brands together via the world’s largest social voting community of 13.4+ million members across 68 countries. This real-time access to consumers is coupled with the industry’s first and leading end-to-end automated research platform. Toluna has 21 offices in Europe, North America, Asia Pacific, and MENA. For more information, please visit corporate.toluna.com.

 

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