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Feb 16, 2012
15 Million Votes Gathered on Toluna.com in January!

Member Voting Activity at an All Time High

Toluna, the world‟s leading online research panel and survey technology provider, announced a record number of votes were gathered on Toluna.com, the company‟s member community website in January 2010.

Toluna.com was launched in North America in July 2009, and that provides a forum where over 4 million members globally to interact and poll each other on a broad range of topics in real-time.

“The ability for members to engage with one and other, and participate in a „community‟ is unique, and the fact that we‟ve gathered millions of votes in January proves that this is a successful means of engaging respondents,” said Frédéric-Charles Petit, CEO and Founder of Toluna. “Furthermore, 30% of the voting that took place was done in North America, further proving that the concept of a panel „community‟ has global appeal.”

While it is impossible to provide insight into all of the topics posted, members did poll one and other on topics ranging from the Super Bowl and ads seen, to reactions to creative campaigns and ideas. Visitors to www.toluna.com do not need to be enrolled as Toluna panel members to post questions.

The real-time, community aspect of www.toluna.com enables the company to provide members with a real value for participating in surveys, and enables market researchers to access consumer opinions in real-time.

Please visit http://www.greenfield-ciaosurveys.com/html/whitepapers.htm to download our Research on Research about „our community‟ and visit www.toluna.com to see what types of questions are posed to our community.

About Us

Toluna is the world‟s leading independent online panel and survey technology provider to the global market research industry. The company provides online sample and survey technology solutions to the world‟s leading market research agencies, media agencies and corporations, from its 17 offices in Europe, North America and Asia Pacific. In 2009, Toluna welcomed Greenfield Online and Ciao Surveys into the group – complementing its traditional strengths in Europe and increasing its online sample and delivery capacity in the US, Canada and Asia Pacific. 2

Unlike other panel providers, Toluna has developed a unique online community approach to the management of its panels. Through the use of web 2.0-based technology it has created the world‟s first social voting community site toluna.com, focusing on maximizing panelist engagement to offer increased survey responsiveness and data reliability to its clients.

In addition Toluna is enabling organizations to generate valuable customer insight by creating, hosting and managing their own online communities using its software as a service community management solution; PanelPortal™. Toluna‟s portfolio of research technology solutions also include QuickSurveys™ – an online self-service tool that enables you to ask 1-5 questions and receive 1,000 responses in a few hours, Interactive Voice Response, mobile survey capabilities and BrandSpector™ a new approach to measuring the efficiency and effectiveness of online advertising campaigns using the Toluna online panel.

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