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May 17, 2011
(English (American)) Toluna Announces the Launch of Regional Executive Briefing Meetings

Discussion to focus on Market Research 3.0 – Leveraging Technology and Innovation to Drive Insight

(Wilton, CT, USA), May 17, 2011. Toluna, one of the world’s leading online research panel and survey technology providers, today announces upcoming Executive Briefing Series meetings planned for this June beginning in Boston, Massachusetts and New York City, New York. Meetings are open to clients, prospects and members of the press.

The event is a continuation of its revolutionary 10 year anniversary roundtable in Paris, France in October which assembled close to 50 industry pioneers and speakers including David Rowan, Editor of Wired Magazine; Andrei Broder, Yahoo! Fellow and Vice President for Computational Advertising/Chief Scientist Search and Advertising. Video obtained from the Paris event can be found on the company’s YouTube page by clicking here.

“As industry innovators with a focus on technology and new communications methods, market research professionals look to Toluna to learn more about the future of our industry, and where we’re headed,” says George Terhanian, President, North America, and Group Chief Strategy Officer. “ Our intention for these meetings is to engage the broader market research industry and encourage evolution while sharing best practices approaches and research on research.”

The Executive Briefing meetings will feature presentations from Terhanian, John Bremer, Chief Research Officer for Toluna, and Peter Shafer, Senior Vice President of Enterprise Solutions. Management team biographies and information can be found by clicking here.

The meetings will focus on the evolution of the market research industry, present research on research conducted on sample sources and blending methodologies, and finally technology and its impact on market research. Attendees will leave the meetings with an understanding of how they can integrate market research 3.0 and new practices into their research designs.

Event Information and Enrolment Details:

City, State Date Agenda Location Address Enroll to Attend
Boston, MA Thursday, June 9

 

 

Welcome: 3-3:30pm

 

 

Meetings: 3:30-5pm

 

Cocktail Reception: 5-7pm

Hyatt Regency Boston

 

Concord Room

One Avenue de Lafayette, Boston, MA Click here
New York, NY Tuesday, June 14 Renaissance New York Times Square Hotel

 

Cosmopolitan Room

714 Seventh Avenue at W 48th Street, New York, NY Click here

While attendance is free, space is limited so register today.

We have created a LinkedIn group to enable attendees to pose questions prior to the event. Click here to join our LinkedIn group.

About Toluna

Toluna enables organizations to generate valuable customer insight by combining its online market research panel and industry leading technology.

Toluna provides companies the ability to answer questions of their target audience quickly and efficiently and leverages a unique approach to respondent recruitment and engagement with its online ‘community’ and proprietary Real-Time Sampling® methodology. Toluna guarantees that the data clients receive is of the highest quality and has built a set of standard operating procedures, SampleSafe™ that ensure respondents are validated, and de-duplicated before participating in your surveys.

Further, Toluna provides the industry’s leading online market research technology suite, enabling hundreds of market research organizations and agencies worldwide to create surveys, manage panels and build online communities.

Toluna’s products include PanelPortal™, AutomateSurvey™, IVR, mobile surveys, BrandSpector™ and QuickSurveys™.

Toluna also boasts several practices, focused on meeting the specialized needs of specific sectors, including Healthcare, Media and Tracking work.

Toluna has offices in the US, Canada, UK, France (headquarters), The Netherlands, Romania, Germany, India, Australia, Japan and China.

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Contact:

Janice Caston, janice.caston@toluna.com , 203-846-5741

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