Events

21
October 21, 2017 - October 25, 2017
Knect365 The Market Research Event (Orlando, FL, )

Upcoming Webinars

31
July 31, 2017 - December 31, 2017
Implementing Innovative Research Strategies | An On-Demand Virtual Learning Series

Past Webinars

30
March 30, 2016
Survey Research to Power Your Communications: Create Compelling Stories and More

Creating compelling press releases and content is more and more important to today’s communications professionals.  Survey research has always been a powerful tool to validate client pitches, and creative, and now many communications professionals are using survey research to help inform communications strategies and content development.  To create content that trends, you need to know what consumers are thinking about, and present relevant content. 

Mark Rozeen has been lauded for his strategic communications capabilities, and we will share how he’s harnessed the power of survey research to create powerful communications strategies on behalf of his clients.  Prior to starting his own communications consulting practice, Mark was the EVP Insights and Executive Director of Golin Harris.

 What you’ll learn at this webinar;

  • How to craft surveys that create compelling stories that journalists want to cover
  • Using survey research to ensure that you’re touching on current trends, and consumer hot-buttons
  • How to use survey research as an anchor for your communications calendar  

Presented by:
Mark Rozeen, MR STAT 
Janice Caston, Vice President, Global Marketing, Toluna

Wednesday, March 30, 12:00 pm  - 1:00 pm EST


13
January 13, 2016
Hear Your Customer’s Voice: Using Real-Time, Ongoing Feedback to Perfect Your Marketing Strategies - Webinar with AdWeek

If you want to know what your customers really want, you’ve got to ask. That’s why marketers from Sony to Sephora are using online communities to listen to their customers and benefit from real-time feedback to improve their marketing decision-making.

Hear from insurance/investment giant Transamerica about how it built an online community to get ongoing insights that are being incorporated into its marketing messages, advertisements, website design and more. You’ll find out:

  • Why brands are using communities as a window into what’s on their customers’ minds
  • How community opinions and feedback can be used to test and refine communications
  • What goes into building effective user communities and best practices for maintaining and nurturing these groups

Presented by:
Ashley Bilko, Market Research Manager, Transamerica
Julie Paul, SVP, Online Communities, Toluna
Paul Twite, Managing Director, UK, Toluna

Wednesday, Jan 13, 2016
1:00 PM - 2:00 PM EST
28
October 28, 2015
Convert and cultivate: how companies can maximise engagement with their customers. Hosted by Marketing Week
Companies from Sony, to Sephora use communities to stay-in-touch with their customers, keep pulse of the customer experience, innovate, co-create and, above all, improve marketing decision-making.  Community members participate in on-site discussions, chat with one-and-other and businesses win by mining valuable consumer feedback, and engaging with customers in a meaningful and ongoing way.

You’ll learn how;

• Companies have made an ROI case for building a community of their own, and results achieved.
• Communities can be implemented – the way that they can tie in with all aspects of marketing, including social efforts.
• Case study presentations, brands that have put branded communities to work for them, and how they’re winning by obtaining a significant competitive advantage.
13
August 13, 2015
15 Years into the Future of Market Research - Hosted by Greenbook
Toluna turns 15 this year, and we're not looking back – we're looking ahead to the next 15 years and what the future holds.  Join us to explore the future of consumer insight as we know it.

Presented by:
Mark Simon, Managing Director, North America & Business Technology Group

Thurs, Aug 13, 2015
1:00 PM - 2:00 PM EST
15
July 15, 2015
Learning how to listen, act, and achieve ROI from branded community

Branded communities are more popular in 2015 than they have ever been. Companies from Sony, to Sephora use communities to stay-in-touch with their customers and improve their decision-making. In fact, in the 2014 Greenbook Grit report, 56% of respondents report using, and 26% report considering branded community approaches in 2015. Today communities push the boundaries now afforded by technology, and brands can get closer than ever to their customers using techniques that range from mobile surveying, passive metering and advanced segmentation. We will present findings from several of our larger branded clients, and case study information. 

Our workshop will focus on providing attendees with a sense of; 

  • Branded communities, how they’re implemented and provide significant return on investment for users. 
  • Implementation, and how to best utilize branded communities to obtain competitive advantage. 
The latest trends, and innovations within branded communities from social media integration – to mobile. 

Presented by:
Julie Paul, Senior Vice President, Online Communities
Neil Dixit, Vice President, Technology Solutions

Wed, Jul 15, 2015
12:00 PM - 1:00 PM EST

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