Events

01
May 01, 2017 - May 03, 2017
TMRE In Focus: Technology-Driven Insights (Chicago, IL, )
MARK SIMON, Managing Director, Toluna North America

Monday, May 1 | 12:15 -1:00
03
May 03, 2017 - May 03, 2017
A Look into the Future: Making Real-Time Research Real (Chicago, IL, )
Chicago, IL | Nico Osteria
Wednesday, May 3, 2017
4:00 PM to 7:30 PM
04
May 04, 2017 - May 04, 2017
Discover How Technology-Driven Insights Can Serve As A Vehicle For Growth (Chicago, IL, , United States)
16
May 16, 2017 - May 17, 2017
Food and Drinks Conference (Central London, London, UK)
27 Food & Drink Brands & Retailers Harness The Latest Multi-Channel Consumer & Retailing Insights To Monetise Food & Drink Trends & Innovations Which Excite, Engage & Capture Customer Attention

Cavendish Conference Centre, Central London
16
May 16, 2017 - May 19, 2017
ESOMAR APAC 2017 (Shanghai, , China)
Stop by the Toluna booth #8 at ESOMAR APAC 2017! 
Le Royal Meridien Shanghai Hotel

Upcoming Webinars

25
April 25, 2017 - April 26, 2017
How to Gain a Competitive Advantage with Automated Sampling

Join us to learn how automating your sampling and fieldwork processes can increase efficiency and lower cost.

Did you know that 55% of market research firms are using automation for their sampling purchases? Learn how you can gain a competitive advantage by adopting automation to streamline your processes.

You'll learn:

  • the benefits of automated sampling
  • how and why automation is so widely adopted, and what it means to the MR industry
  • how a single platform can increase employee effectiveness and give you a leg up on the competition
  • a case study of Toluna client, the ACSI
27
April 27, 2017 - April 27, 2017
Adweek Webinar: Put Consumer Feedback to Work for Your Brand: Time to Plan for Communities of the Future

Top-performing brands understand how to tap into consumer thinking to uncover new ideas and improve the speed and quality of decision-making. Community-based approaches provide a destination for consumers and way for them to speak out and be heard. Brands not only receive attitudinal information and on-site discussion, but now real-time insight can be coupled with actionable consumer data.

Hear from Toluna about what the community of the future is heading, with examples from specific brand engagements. This webinar will cover:

  • How to “sell in” community approaches to stakeholders
  • Which metrics and KPIs can be used to assess community impact
  • New methods for coupling transactional and digital data to achieve true ROI
11
May 11, 2017 - May 11, 2017
Think Globally, Act Locally | What you Need to Know about Conducting Research in the Middle East
Join us as we delve into the many nuances of obtaining insights in the Middle East region, and share recommendations for best practices as we seek to understand consumers in this area of the world.

We will consider the region, market size, & opportunity, and discuss what brands look to understand through consumer insight.
18
May 18, 2017 - May 18, 2017
Demonstrating ROI for Online Communities | Working with Internal Stakeholder Groups

Top-performing brands understand how to tap into consumer thinking to uncover new ideas and improve the speed and quality of decision-making, but you already know that.  How do you convince your colleagues?  It starts with ROI. 

In this webinar, we’ll help you sell the concept of a community into your organization.  Then, once sold, we’ll share how to best build awareness of the community with stakeholder groups.  After community launch, we’ll share recommendations for controlling the high demand coming from stakeholder groups to optimize community engagement while meeting the needs of internal groups/divisions.

Past Webinars

13
January 13, 2016
Hear Your Customer’s Voice: Using Real-Time, Ongoing Feedback to Perfect Your Marketing Strategies - Webinar with AdWeek

If you want to know what your customers really want, you’ve got to ask. That’s why marketers from Sony to Sephora are using online communities to listen to their customers and benefit from real-time feedback to improve their marketing decision-making.

Hear from insurance/investment giant Transamerica about how it built an online community to get ongoing insights that are being incorporated into its marketing messages, advertisements, website design and more. You’ll find out:

  • Why brands are using communities as a window into what’s on their customers’ minds
  • How community opinions and feedback can be used to test and refine communications
  • What goes into building effective user communities and best practices for maintaining and nurturing these groups

Presented by:
Ashley Bilko, Market Research Manager, Transamerica
Julie Paul, SVP, Online Communities, Toluna
Paul Twite, Managing Director, UK, Toluna

Wednesday, Jan 13, 2016
1:00 PM - 2:00 PM EST
28
October 28, 2015
Convert and cultivate: how companies can maximise engagement with their customers. Hosted by Marketing Week
Companies from Sony, to Sephora use communities to stay-in-touch with their customers, keep pulse of the customer experience, innovate, co-create and, above all, improve marketing decision-making.  Community members participate in on-site discussions, chat with one-and-other and businesses win by mining valuable consumer feedback, and engaging with customers in a meaningful and ongoing way.

You’ll learn how;

• Companies have made an ROI case for building a community of their own, and results achieved.
• Communities can be implemented – the way that they can tie in with all aspects of marketing, including social efforts.
• Case study presentations, brands that have put branded communities to work for them, and how they’re winning by obtaining a significant competitive advantage.
13
August 13, 2015
15 Years into the Future of Market Research - Hosted by Greenbook
Toluna turns 15 this year, and we're not looking back – we're looking ahead to the next 15 years and what the future holds.  Join us to explore the future of consumer insight as we know it.

Presented by:
Mark Simon, Managing Director, North America & Business Technology Group

Thurs, Aug 13, 2015
1:00 PM - 2:00 PM EST
15
July 15, 2015
Learning how to listen, act, and achieve ROI from branded community

Branded communities are more popular in 2015 than they have ever been. Companies from Sony, to Sephora use communities to stay-in-touch with their customers and improve their decision-making. In fact, in the 2014 Greenbook Grit report, 56% of respondents report using, and 26% report considering branded community approaches in 2015. Today communities push the boundaries now afforded by technology, and brands can get closer than ever to their customers using techniques that range from mobile surveying, passive metering and advanced segmentation. We will present findings from several of our larger branded clients, and case study information. 

Our workshop will focus on providing attendees with a sense of; 

  • Branded communities, how they’re implemented and provide significant return on investment for users. 
  • Implementation, and how to best utilize branded communities to obtain competitive advantage. 
The latest trends, and innovations within branded communities from social media integration – to mobile. 

Presented by:
Julie Paul, Senior Vice President, Online Communities
Neil Dixit, Vice President, Technology Solutions

Wed, Jul 15, 2015
12:00 PM - 1:00 PM EST
31
March 31, 2015
Real-Time Marketing Meets Real-Time Research
Join Marketing Week and Toluna for an upcoming webinar.  This presentation will focus on the consumers’ role in the ecosystem of real-time marketing and research, and their ability to recognize and internalize the messages they are sent. 

Presented by Lucy Tesseras, Marking Week
John Bremer, Chief Research & Strategy Officer, Toluna
Paul Twite, Managing Director UK, Toluna
Tuesday, 31 March 2015, 10:00am GMT

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