Learning how to listen, act, and achieve ROI from branded community
Branded communities are more popular in 2015 than they have ever been. Companies from Sony, to Sephora use communities to stay-in-touch with their customers and improve their decision-making. In fact, in the 2014 Greenbook Grit report, 56% of respondents report using, and 26% report considering branded community approaches in 2015. Today communities push the boundaries now afforded by technology, and brands can get closer than ever to their customers using techniques that range from mobile surveying, passive metering and advanced segmentation. We will present findings from several of our larger branded clients, and case study information.
Our workshop will focus on providing attendees with a sense of;
- Branded communities, how they’re implemented and provide significant return on investment for users.
- Implementation, and how to best utilize branded communities to obtain competitive advantage.
The latest trends, and innovations within branded communities from social media integration – to mobile.
Julie Paul, Senior Vice President, Online Communities
Neil Dixit, Vice President, Technology Solutions
Wed, Jul 15, 2015
12:00 PM - 1:00 PM EST