Events

09
September 09, 2017 - September 13, 2017
ESOMAR Annual Congress (Amsterdam, , )
ESOMAR Annual Congress
Amsterdam, NL
Exhibiting  
21
October 21, 2017 - October 25, 2017
Knect365 The Market Research Event (Orlando, FL, )

Upcoming Webinars

31
July 31, 2017 - December 31, 2017
Implementing Innovative Research Strategies | An On-Demand Virtual Learning Series
23
August 23, 2017 - August 23, 2017
QuickCommunities Quick Demo
Get an inside look at newly launched QuickCommunities, and be one of the first to beta this quick, easy-to-use community platform.
29
August 29, 2017 - August 29, 2017
Take Advantage of Automated Insights using TolunaAnalytics

Take Advantage of Automated Insights using TolunaAnalytics

Join our upcoming webinar where you'll learn:
  • How to expedite your analytics with real-time access to survey results
  • How to quickly and easily conduct simple to complex analysis with an intuitive analytics platform
  • How to share presentation-worthy findings instantly 
13
September 13, 2017 - September 13, 2017
Unleash the Power of Communities for Digital Consumer Insights and Brand Understanding
We’ll discuss the new research paradigm, and how a global recognized FMCG brand, through its partnership with Toluna, has been able to leverage verified insights to better improve the performance of their hair care category products.

Past Webinars

08
June 08, 2016
Offer your clients branded communities - become a PanelPortal re-seller today!

The role of the traditional researcher is changing, and clients are expecting more and more from their trusted research agencies.  Above all, the ultimate goal is to uncover breakthrough insights, and there are new tools and technologies available enabling us to do this better than ever.  Including panel communities in your offering provides an opportunity to develop strategic partnerships with your clients and increase your long term margins and revenue and future-proof your relationships with those clients.

Attend this webinar and learn how :

  • Market research firms implement communities in behalf of their clients and providing more strategic insight
  • Companies can use qualitative insight to co-create, and obtain new insight.
  • New developments in market research communities, features and more.

Move away from the traditional idea of ‘asking people what they think’ to ‘listening to what people think’ – and learn how you can benefit from new insight and develop strategic partnerships with your clients - increase your long term margins and revenue and future-proof your relationships with those clients.

 

Presented by ;

Steve Mossop
President, Insights West, a progressive, full-service marketing research company that offers insights-driven solutions via leading-edge tools and normative databases to public and private sector clients in Western Canada. Incorporated in the Spring of 2012, Insights West now has about 20 employees and has one of the largest, most engaged online consumer panels (25,000 people) in Western Canada.  Insights West has publicly released over 150+ different opinion polls on topics diverse as municipal and provincial elections, bridge tolls, bike lanes, charitable giving, gas-fracking, road safety, cyber-bullying, employee satisfaction, smart phone attitudes, and many other topics.  

We have developed a normative database of 400+ companies based on 100,000 interviews for our "Brand Reputation Insights" model, which tracks corporate reputation and digital interactions with brands.   Insights West has also created normative databases for Employee Satisfaction, Creative Testing & Tracking, and Alumni Engagement to provide context for client scores. 

Steve was previously President of Market Research Canada West within Ipsos-Reid for 17 years managing approximately 30+ client service staff and a $15M business through offices in Vancouver, Calgary, Winnipeg, Milton, Houston and Seattle.


Tavita Sawh
Pre-Sales and Account Manager, Branded Communities

Wed, Jun 8, 2016, 12:00 PM - 1:00 PM EST




01
June 01, 2016
Attend Toluna QuickSurveys Training and Learn About Bespoke Surveys and Cutting-Edge Features

Need answers fast? Toluna QuickSurveys gives you 24/7 on-demand access to over 9 million global consumers on an easy-to-use, real-time survey platform.  Thousands of firms use QuickSurveys to obtain real-time research, and insight into the groups they need to reach. 

This webinar will cover;

  • QuickSurveys, the tool, what it is and how it can be used. 
  • On-demand survey templates – the PowerSuite!
  • Survey creation, and features. 
  • Accessing data in real-time and produce high-value reports with the click of a button.
  • An overview of recently added features, including word cloud reporting.
  • A preview of new features coming soon!

​​

Presenter:

Neil Dixit
Director, Product Technology NA

Wed, June 1, 2016, 11:00 AM - 12:00 PM EST

30
March 30, 2016
Survey Research to Power Your Communications: Create Compelling Stories and More

Creating compelling press releases and content is more and more important to today’s communications professionals.  Survey research has always been a powerful tool to validate client pitches, and creative, and now many communications professionals are using survey research to help inform communications strategies and content development.  To create content that trends, you need to know what consumers are thinking about, and present relevant content. 

Mark Rozeen has been lauded for his strategic communications capabilities, and we will share how he’s harnessed the power of survey research to create powerful communications strategies on behalf of his clients.  Prior to starting his own communications consulting practice, Mark was the EVP Insights and Executive Director of Golin Harris.

 What you’ll learn at this webinar;

  • How to craft surveys that create compelling stories that journalists want to cover
  • Using survey research to ensure that you’re touching on current trends, and consumer hot-buttons
  • How to use survey research as an anchor for your communications calendar  

Presented by:
Mark Rozeen, MR STAT 
Janice Caston, Vice President, Global Marketing, Toluna

Wednesday, March 30, 12:00 pm  - 1:00 pm EST


13
January 13, 2016
Hear Your Customer’s Voice: Using Real-Time, Ongoing Feedback to Perfect Your Marketing Strategies - Webinar with AdWeek

If you want to know what your customers really want, you’ve got to ask. That’s why marketers from Sony to Sephora are using online communities to listen to their customers and benefit from real-time feedback to improve their marketing decision-making.

Hear from insurance/investment giant Transamerica about how it built an online community to get ongoing insights that are being incorporated into its marketing messages, advertisements, website design and more. You’ll find out:

  • Why brands are using communities as a window into what’s on their customers’ minds
  • How community opinions and feedback can be used to test and refine communications
  • What goes into building effective user communities and best practices for maintaining and nurturing these groups

Presented by:
Ashley Bilko, Market Research Manager, Transamerica
Julie Paul, SVP, Online Communities, Toluna
Paul Twite, Managing Director, UK, Toluna

Wednesday, Jan 13, 2016
1:00 PM - 2:00 PM EST
28
October 28, 2015
Convert and cultivate: how companies can maximise engagement with their customers. Hosted by Marketing Week
Companies from Sony, to Sephora use communities to stay-in-touch with their customers, keep pulse of the customer experience, innovate, co-create and, above all, improve marketing decision-making.  Community members participate in on-site discussions, chat with one-and-other and businesses win by mining valuable consumer feedback, and engaging with customers in a meaningful and ongoing way.

You’ll learn how;

• Companies have made an ROI case for building a community of their own, and results achieved.
• Communities can be implemented – the way that they can tie in with all aspects of marketing, including social efforts.
• Case study presentations, brands that have put branded communities to work for them, and how they’re winning by obtaining a significant competitive advantage.

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