October 21, 2017 - October 25, 2017
Knect365 The Market Research Event (Orlando, FL, )

Upcoming Webinars

July 31, 2017 - December 31, 2017
Implementing Innovative Research Strategies | An On-Demand Virtual Learning Series

Past Webinars

April 25, 2017
How to Gain a Competitive Advantage with Automated Sampling

Join us to learn how automating your sampling and fieldwork processes can increase efficiency and lower cost.

Did you know that 55% of market research firms are using automation for their sampling purchases? Learn how you can gain a competitive advantage by adopting automation to streamline your processes.

You'll learn:

  • the benefits of automated sampling
  • how and why automation is so widely adopted, and what it means to the MR industry
  • how a single platform can increase employee effectiveness and give you a leg up on the competition
  • a case study of Toluna client, the ACSI
March 23, 2017
Understanding Survey Respondents, Mobile vs. Desktop

The increase in mobile smartphone usage is a widely discussed topic in market research, as companies struggle to reach consumers in an increasingly mobile world. Younger demographics are particularly difficult to reach, as they are more likely to prefer to take surveys on mobile devices, sometimes exclusively. As a result, surveys limited only to respondents completing them on a laptop or desktop are not as representative of the population as device agnostic surveys or surveys that appear on all devices in an optimal way. 

In this session, we will: 

  • address the growing need for device agnostic surveys; 
  • share research on research regarding mobile survey completes and a comparison with desktop; 
  • present recommendations and limitations to creating device agnostic surveys to ensure an engaging experience and representative results.

Thursday, March 23 | 12pm EST

February 22, 2017
Online Communities Fuel Brand Growth | Getting to the Heart of What Makes Respondents Tick
Learn about the latest developments in branded communities. 

Join Toluna for a webinar dedicated to exploring and maximizing the value of branded communities, along with the latest, most innovative applications for community approaches. We’ll dive into the customer experience and learn about what keeps community members engaged, and will hear case studies from leading brands within the retail, food, and CPG sectors. 

Topics we'll cover: 

Branded Communities Through the Eyes of Community Members 
The second in a series of Branded Communities Playbooks, featuring insight into what keeps community members engaged within custom communities. 

Digital Tracking Adds Depth to Communities – Learn More about the What Behind the Why 
Taking advantage of passive data to gain deeper insight into what community members are doing outside the community. 

Real World Examples 
How clients are using communities and achieving success. Learn about their winning formulas for respondent engagement, incorporating new methods, and improving their brand.
December 13, 2016
Discover the benefits of automated concept testing with PowerConcept
Be one of the first to get an exclusive look at PowerConcept, Toluna’s fully-automated, real-time concept testing tool accessible on the Toluna QuickSurveys platform. 

Presented by:
Phil Ahad, Senior Vice President, Digital Products

Tuesday, December 13 | 2pm EST

December 07, 2016
Understanding the customer experience to drive business results
Join Toluna for a webinar dedicated to how enterprises can capture ‘voice of the customer’ feedback instantly and obtain a deeper understanding of customers’ wants and needs. You’ll discover how one of the largest US-based retail organizations is able to increase in-store customer satisfaction, loyalty and advocacy via a dedicated CEM reporting system and data developed by Toluna to meet and exceed customer expectations.

Presented by:
Mark Kolligian, Former Vice President Customer Experience, CVS Health
Michelle Uehlinger, Vice President, Customer Experience Measurement at Toluna

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