Events

01
May 01, 2017 - May 03, 2017
TMRE In Focus: Technology-Driven Insights (Chicago, IL, )
MARK SIMON, Managing Director, Toluna North America

Monday, May 1 | 12:15 -1:00
03
May 03, 2017 - May 03, 2017
A Look into the Future: Making Real-Time Research Real (Chicago, IL, )
Chicago, IL | Nico Osteria
Wednesday, May 3, 2017
4:00 PM to 7:30 PM
04
May 04, 2017 - May 04, 2017
Discover How Technology-Driven Insights Can Serve As A Vehicle For Growth (Chicago, IL, , United States)
16
May 16, 2017 - May 17, 2017
Food and Drinks Conference (Central London, London, UK)
27 Food & Drink Brands & Retailers Harness The Latest Multi-Channel Consumer & Retailing Insights To Monetise Food & Drink Trends & Innovations Which Excite, Engage & Capture Customer Attention

Cavendish Conference Centre, Central London
16
May 16, 2017 - May 19, 2017
ESOMAR APAC 2017 (Shanghai, , China)
Stop by the Toluna booth #8 at ESOMAR APAC 2017! 
Le Royal Meridien Shanghai Hotel

Upcoming Webinars

27
April 27, 2017 - April 27, 2017
Adweek Webinar: Put Consumer Feedback to Work for Your Brand: Time to Plan for Communities of the Future

Top-performing brands understand how to tap into consumer thinking to uncover new ideas and improve the speed and quality of decision-making. Community-based approaches provide a destination for consumers and way for them to speak out and be heard. Brands not only receive attitudinal information and on-site discussion, but now real-time insight can be coupled with actionable consumer data.

Hear from Toluna about what the community of the future is heading, with examples from specific brand engagements. This webinar will cover:

  • How to “sell in” community approaches to stakeholders
  • Which metrics and KPIs can be used to assess community impact
  • New methods for coupling transactional and digital data to achieve true ROI
11
May 11, 2017 - May 11, 2017
Think Globally, Act Locally | What you Need to Know about Conducting Research in the Middle East
Join us as we delve into the many nuances of obtaining insights in the Middle East region, and share recommendations for best practices as we seek to understand consumers in this area of the world.

We will consider the region, market size, & opportunity, and discuss what brands look to understand through consumer insight.
18
May 18, 2017 - May 18, 2017
Demonstrating ROI for Online Communities | Working with Internal Stakeholder Groups

Top-performing brands understand how to tap into consumer thinking to uncover new ideas and improve the speed and quality of decision-making, but you already know that.  How do you convince your colleagues?  It starts with ROI. 

In this webinar, we’ll help you sell the concept of a community into your organization.  Then, once sold, we’ll share how to best build awareness of the community with stakeholder groups.  After community launch, we’ll share recommendations for controlling the high demand coming from stakeholder groups to optimize community engagement while meeting the needs of internal groups/divisions.

Past Webinars

30
November 30, 2016
Getting to the heart of what makes communities tick

Join Toluna for a webinar dedicated to exploring and maximizing the value of branded communities, along with the latest, most innovative applications for community approaches.  We’ll dive into the customer experience and learn about what keeps community members engaged, and will hear case studies from leading brands within the education, media, and entertainment sectors.

Topics we'll cover:

* Branded Communities Through the Eyes of Community Members
* Digital Tracking Adds Depth to Communities - Learn More about the What Behind the Why
* How Top Brands are Using Communities and Achieving Success

Hosted by:
Mark Hallums, VP - Digital Solutions, Technology, Toluna
Cara Edwards, Consultant, Technology Solutions, Toluna


19
October 19, 2016
Online Communities Fuel Brand Growth
Join Toluna for a webinar dedicated to exploring and maximizing the value of branded communities, along with the latest, most innovative applications for community approaches. We’ll dive into the customer experience and learn about what keeps community members engaged, and will hear case studies from brands like BBC Worldwide, and more! 
30
June 30, 2016
Agile Research Pays Off for SONY, CVS, VOSS Water and Many More

In a highly competitive global market—where consumers are more apt to post impressions of products on message boards and on social media—companies and marketers need to take advantage of actionable customer sentiment in real-time to ensure the success of any new marketing or product campaign.  Agile research, from instant ad testing to campaign tracking to “in-the-moment” insight collection, is pivotal for many companies, and makes possible new insights that fit into smaller and smaller windows of time, and are actionable. 

In this Webinar You'll learn:

1) How agility helped change behaviors
2) Course correct during a campaign
3) How agility helps all clients invest in “the right” tactical plans

  • For SONY, agile research helped ensure success for an important launch of the company’s new, 4K TV.  Early-stage purchase feedback needed to fit within a window of 4 weeks, given the product lifecycle and marketing push. 
  • For CVS, real-time consumer sentiment is critical to making in-store decisions, and optimizing performance.  Again, agile research plays a critical role in this effort.

Presented by:
Mark Simon,
Managing Director, North America and Managing Director Digital at Toluna

Peter Shafer,
Senior Vice President, Enterprise Solutions at Toluna

Thursday, June 9, 12:00 pm

08
June 08, 2016
Offer your clients branded communities - become a PanelPortal re-seller today!

The role of the traditional researcher is changing, and clients are expecting more and more from their trusted research agencies.  Above all, the ultimate goal is to uncover breakthrough insights, and there are new tools and technologies available enabling us to do this better than ever.  Including panel communities in your offering provides an opportunity to develop strategic partnerships with your clients and increase your long term margins and revenue and future-proof your relationships with those clients.

Attend this webinar and learn how :

  • Market research firms implement communities in behalf of their clients and providing more strategic insight
  • Companies can use qualitative insight to co-create, and obtain new insight.
  • New developments in market research communities, features and more.

Move away from the traditional idea of ‘asking people what they think’ to ‘listening to what people think’ – and learn how you can benefit from new insight and develop strategic partnerships with your clients - increase your long term margins and revenue and future-proof your relationships with those clients.

 

Presented by ;

Steve Mossop
President, Insights West, a progressive, full-service marketing research company that offers insights-driven solutions via leading-edge tools and normative databases to public and private sector clients in Western Canada. Incorporated in the Spring of 2012, Insights West now has about 20 employees and has one of the largest, most engaged online consumer panels (25,000 people) in Western Canada.  Insights West has publicly released over 150+ different opinion polls on topics diverse as municipal and provincial elections, bridge tolls, bike lanes, charitable giving, gas-fracking, road safety, cyber-bullying, employee satisfaction, smart phone attitudes, and many other topics.  

We have developed a normative database of 400+ companies based on 100,000 interviews for our "Brand Reputation Insights" model, which tracks corporate reputation and digital interactions with brands.   Insights West has also created normative databases for Employee Satisfaction, Creative Testing & Tracking, and Alumni Engagement to provide context for client scores. 

Steve was previously President of Market Research Canada West within Ipsos-Reid for 17 years managing approximately 30+ client service staff and a $15M business through offices in Vancouver, Calgary, Winnipeg, Milton, Houston and Seattle.


Tavita Sawh
Pre-Sales and Account Manager, Branded Communities

Wed, Jun 8, 2016, 12:00 PM - 1:00 PM EST




01
June 01, 2016
Attend Toluna QuickSurveys Training and Learn About Bespoke Surveys and Cutting-Edge Features

Need answers fast? Toluna QuickSurveys gives you 24/7 on-demand access to over 9 million global consumers on an easy-to-use, real-time survey platform.  Thousands of firms use QuickSurveys to obtain real-time research, and insight into the groups they need to reach. 

This webinar will cover;

  • QuickSurveys, the tool, what it is and how it can be used. 
  • On-demand survey templates – the PowerSuite!
  • Survey creation, and features. 
  • Accessing data in real-time and produce high-value reports with the click of a button.
  • An overview of recently added features, including word cloud reporting.
  • A preview of new features coming soon!

​​

Presenter:

Neil Dixit
Director, Product Technology NA

Wed, June 1, 2016, 11:00 AM - 12:00 PM EST

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